Overview

A digital marketing lead is responsible for managing various digital programs and initiatives across multiple online platforms to increase brand awareness, generate demand and drive revenue. They will perform market research to collect data and collaborate with other marketers to create successful marketing campaigns. Digital marketing leads typically specialize in a specific role in digital marketing such as managing social media engagement, search engine optimization or business marketing campaigns.

What responsibilities will I have?

• Plan, supervise and execute digital marketing campaigns
• Create marketing plans that help to sell products and create digital awareness
• Develop content for social media platforms
• Create and manage the development of email newsletters and marketing campaigns
• Monitor Google and social channels daily
• Provide technical and content audits including keyword research and search engines
• Manage marketing projects to ensure that tasks are being completed on time and on budget
• Coordinate, create and track website experience when customers visit the company website
• Collaborate with other members of the marketing team
• Develop goals and objectives to ensure marketing plans are data-driven
• Work within analytical tools to monitor, analyze, refine and identify opportunities
• Evaluate potential partnerships for marketing campaigns
• Monitor and track online search engines and the effects their changes have on marketing

What education and training is required?

Digital marketing leads typically have an associate degree or bachelor’s degree in agribusiness, agricultural communications, marketing or a related field.

To pursue a career as a Digital Marketing Lead :

The following high school courses are recommended: agricultural education, business, mathematics, statistics, art, computer skills and journalism.

Where can I work?

In today’s digital landscape digital marketing leads are employed at almost all companies and organizations across industries.

Future Job Market / Outlook

Excellent

Suggested Professional Organizations and Associations

• Agricultural Communicators Network
• National Agri-Marketing Association
• Agricultural Relations Council
• AgChat Foundation