Overview
A digital marketing lead is responsible for managing various digital programs and initiatives across multiple online platforms to increase brand awareness, generate demand and drive revenue. They will perform market research to collect data and collaborate with other marketers to create successful marketing campaigns. Digital marketing leads typically specialize in a specific role in digital marketing such as managing social media engagement, search engine optimization or business marketing campaigns.
What responsibilities will I have?
What education and training is required?
Digital marketing leads typically have an associate degree or bachelor’s degree in agribusiness, agricultural communications, marketing or a related field.
To pursue a career as a Digital Marketing Lead :
The following high school courses are recommended: agricultural education, business, mathematics, statistics, art, computer skills and journalism.
Where can I work?
In today’s digital landscape digital marketing leads are employed at almost all companies and organizations across industries.
Future Job Market / Outlook
Excellent
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