Essential functions
* Aligning Demand Generation programs with product messaging strategies
* Drive inbound sales activity through a variety of potential sources
* Collaborate with cross-functional team(s) and subject matter experts to define scope and success criteria, plan schedules, drive work efforts, and monitor project/program from inception through delivery
* Develop programs to increase awareness to target market segments by translating company goals into effective marketing communications
* Develop and manage highly-productive demand generation programs that demonstrate an ROI
* Manage a closed loop lead and demand generation programs that generates marketing qualified leads
* Ensure lead flow to sales team in an effective and efficient manner
* Monitor opportunity progress through sales cycle - execute pipeline velocity initiatives when necessary and make recommendations for adjustments as needed
Qualifications * Bachelor's degree in marketing or related field
* Significant experience (7 years minimum) in business to business demand generation and marketing analytics (strong knowledge of pipeline performance measurement, insights and optimization)
* A high-performer with proven success driving strategy, planning and execution of customer acquisition campaigns across multiple channels (website, paid search, social media, email marketing, etc.)
* Strong analytical background and passion for data
* Experience partnering with sales on pipeline development
* Demonstrated ability to interpret and present data relationships between key business concepts
* High level of initiative and ability to work independently
* Passionate professional capable of demonstrating ROI for marketing programs
To apply please click on APPLY TO THIS POSITION
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