Overview

Agricultural brand managers utilize market and research analysis of specific products for promotion to ensure sales targets.

What responsibilities will I have?

• Manage brand from idea to execution
• Liaise with internal and external sales, operations, finance and communications teams
• Drive new product innovation and line extensions for the brand
• Oversee packaging design
• Develop sustainable points of difference versus the competition
• Create micro-marketing and themed programs tailored to regional/key accounts
• Deliver volume and gross margin as per product budget
• Prepare performance data as per sales plan, including estimated sales volume and related expenses
• Prepare advertising and promotion of products
• Contribute to a broader digital strategy
• Develop and refresh sales templates, presentations, and sell sheets
• Develop key relationships with suppliers and end users
• Monitor key performance metrics to track brand performance and make adjustments to plan as needed
• Coordinate appropriate tradeshow events
• Review complaints and suggestions relative to the assigned products
• Manage inventories of products to region targets
• Maintain contact with distribution centers and important customers to enhance promotion efforts
• Remain abreast of industry trends and changes and apply appropriate knowledge to modification of product(s)

What education and training is required?

A bachelor’s degree in business administration, marketing or a field relevant to your choice of agricultural industry is required to become a brand manager.

To pursue a career as a Brand Manager:

The following high school courses are recommended: agricultural education, computer and business courses, and mathematics.

Where can I work?

Brand managers work for medium to large-scale agricultural companies as well as advertising or marketing agencies to develop and promote products.

Future Job Market / Outlook

The future outlook for a brand manager will be great over the next five years. 

Suggested Professional Organizations and Associations

• National Agri-Marketing Association
• Public Relations Society of America
• Association of Product Management and Product Marketing