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Brand Manager


Agricultural brand managers utilize market and research analysis of specific products for promotion to ensure sales targets.



What responsibilities will I have?

  • Manage brand from idea to execution
  • Liaise with internal and external sales, operations, finance and communications teams
  • Drive new product innovation and line extensions for the brand
  • Oversee packaging design
  • Develop sustainable points of difference versus the competition
  • Create micro-marketing and themed programs tailored to regional/key accounts
  • Deliver volume and gross margin as per product budget
  • Prepare performance data as per sales plan, including estimated sales volume and related expenses
  • Prepare advertising and promotion of products
  • Contribute to a broader digital strategy
  • Develop and refresh sales templates, presentations, and sell sheets
  • Develop key relationships with suppliers and end users
  • Monitor key performance metrics to track brand performance and make adjustments to plan as needed
  • Coordinate appropriate tradeshow events
  • Review complaints and suggestions relative to the assigned products
  • Manage inventories of products to region targets
  • Maintain contact with distribution centers and important customers to enhance promotion efforts
  • Remain abreast of industry trends and changes and apply appropriate knowledge to modification of product(s)


What education and training is required?

A bachelor’s degree in business administration, marketing or a field relevant to your choice of agricultural industry is required to become a brand manager.


To pursue a career as a Brand Manager:

The following high school courses are recommended: agricultural education, computer and business courses, and mathematics.


Where can I work?

Brand managers work for medium to large-scale agricultural companies as well as advertising or marketing agencies to develop and promote products.


Future Job Market / Outlook

The future outlook for a brand manager will be great over the next five years. 


Suggested Professional Organizations and Associations

  • National Agri-Marketing Association
  • Public Relations Society of America
  • Association of Product Management and Product Marketing
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