Position Purpose
Organizing sales, collections, sales development, conducting Product Advancement Trials and forwarding harvest data, implementing free sample distribution / side-by-side/ demonstration programmes, maintaining farmer contacts, providing feedback on market conditions and product performance. Responsibility for Market Development Activities in the assigned Territory.
Job Responsibilities:
Regularly meet the distributors, obtain orders, execute supplies and collect payment on time to achieve target
Monitoring C&F points wherever applicable
Organize market development activities as per monthly plan to disseminate product performance
Conduct VIP farmer meetings on weekly basis involving external faculties also, with relevant training support materials
Distribute free samples, organize side-by-sides & demonstrations collect and analyze yield data to bring out yield book
Plan and organize harvest days / crop tours at the appropriate crop stage in Demo / Free Sampling / Side by Side plots
Layout Product Advancement Trials as per target, regularly follow-up till harvest, collect data and forward to RM on time
Regularly provide feedback to RM / R.Ag about Pioneer / Competitors' product performance
Regularly monitor stock availability with distributor/retailers, divert unsold stocks in order to liquidate stocks & to avoid sales returns.
Provide feedback to RM regarding important activities of competitors / Government agencies.
Driving and generating demand thru large scale farmer contacts in Preseason and Postseason activities
Requirements
Education: Bachelor's or Master's degree in agriculture or equivalent
Experience: 4 to 10 years' experience in Seed, agro-inputs, field crops or equivalent
Knowledge, Skills and Abilities
Good knowledge in crop management techniques
Good communication -oral and written- in both English and local language.
High stamina to perform regular tours
Strong persuasive & group as well as individual customer focused selling skills
Excellent interpersonal skills
Objection management skill & Problem-solving ability
Capability to achieve sales targets, by still retaining control on the market.
Strong commercial acumen, understanding of the margin structure, conceptualizing schemes and articulating the advantages of our margins and schemes to the Dealers and Distributors.
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