Position Purpose
Organizing sales, collections, sales development, conducting Product Advancement Trials and forwarding harvest data, implementing free sample distribution / side-by-side/ demonstration programmes, maintaining farmer contacts, providing feedback on market conditions and product performance. Responsibility for Market Development Activities in the assigned Territory.
Job Responsibilities:
- Regularly meet the distributors, obtain orders, execute supplies and collect payment on time to achieve target
- Monitoring C&F points wherever applicable
- Organize market development activities as per monthly plan to disseminate product performance
- Conduct VIP farmer meetings on weekly basis involving external faculties also, with relevant training support materials
- Distribute free samples, organize side-by-sides & demonstrations collect and analyze yield data to bring out yield book
- Plan and organize harvest days / crop tours at the appropriate crop stage in Demo / Free Sampling / Side by Side plots
- Layout Product Advancement Trials as per target, regularly follow-up till harvest, collect data and forward to RM on time
- Regularly provide feedback to RM / R.Ag about Pioneer / Competitors' product performance
- Regularly monitor stock availability with distributor/retailers, divert unsold stocks in order to liquidate stocks & to avoid sales returns.
- Provide feedback to RM regarding important activities of competitors / Government agencies.
- Driving and generating demand thru large scale farmer contacts in Preseason and Postseason activities
Requirements
Education: Bachelor's or Master's degree in agriculture or equivalent
Experience: 4 to 10 years' experience in Seed, agro-inputs, field crops or equivalent
Knowledge, Skills and Abilities
- Good knowledge in crop management techniques
- Good communication -oral and written- in both English and local language.
- High stamina to perform regular tours
- Strong persuasive & group as well as individual customer focused selling skills
- Excellent interpersonal skills
- Objection management skill & Problem-solving ability
- Capability to achieve sales targets, by still retaining control on the market.
- Strong commercial acumen, understanding of the margin structure, conceptualizing schemes and articulating the advantages of our margins and schemes to the Dealers and Distributors.
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