The Territory Sales Manager (TSM) is responsible for organizing sales, collections, sales development implementing free sample distribution, maintaining farmer contacts, providing feedback on market conditions and product performance.
Key Responsibilities
- Drives sales to the channel (Distributor & Retailers)
- Ensures timely collection of account receivables & reconciliation.
- Regular Tracking of Distributors/Dealers performance vs PO's
- Takes care of market penetration, market share and services in the area where he operates.
- Monitors, consolidates and submits monthly liquidation reports for product movement from Distributor to Retailer and Retailer to farmers including ending inventory at the channel.
- Distributor & Retailer relationship management by successfully implementing National Programs like 80% contribution Circle,
- Timely communication of pricing & Schemes.
- Stock returns ~ Documentation & communication to SD
- Maintain trade channel discipline.
- Liaison with Ag Dept. officials
- Enables collaboration and working in close harmony with the market development team (MIE's, MIO's & Area Marketing Managers).
- Participate in important demand generation activities on need basis like big farmer meetings, field days etc.
Education & Skills:
- Bachelors/Masters Degree in Agriculture
- 3 to 5 years experience in agro-input industry
- Good communication -oral and written- in both English and local language.
- Excellent interpersonal skills
- Capability to achieve sales targets, by still retaining control on the market.
- Strong commercial acumen, understanding of the margin structure, conceptualizing schemes and articulating the advantages of our margins and schemes to the Dealers and Distributors.
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