Job Title:

Strategic Initiatives & Grower Engagement Program Lead

Platform:

Corteva Seeds BU (Pioneer Brand) across crops - Corn, Rice, Millet & Mustard

Primary Responsibilities:

Value Chain Development:

• Identify and define value chains for all crops and build collaborations and partnerships across South Asia.

• Establish and implement collaborative projects in partnership with commercial field teams from conceptualization to on-ground implementation.

• Plan activities, manage budgets, and ensure revenue recognition for projects.

• Monitor execution against operational KPIs, reach, and impact metrics.

• Create governance structures, set up KPIs to measure success, and publish dashboards for partners and stakeholders.

• Provide technical support and build knowledge among value chain partners.

Grower Engagement Programs - Farmers:

• Design and execute programs to boost retention of existing customers and acquire new ones by generating trials for Corteva's superior products.

• Define grower segments based on relevant criteria and develop tailored engagement programs for each.

• Develop services that strengthen customer loyalty and trust.

• Launch farmer loyalty programs and farm credit initiatives to enhance grower relationships.

Corn Silage Business Growth Initiative

• Sales Strategy Leadership: Drive the sales strategy for silage products with a focus on growth and innovation.

• Market Expansion: Expand market share within the agricultural feed industry by identifying and leveraging opportunities.

• Relationship Building: Foster strong, long-term relationships with key stakeholders, including farmers, livestock producers, and agribusinesses.

• Customer-Centric Approach: Employ a customer-focused mindset to understand and address client needs, ensuring high levels of satisfaction.

• Silage Expertise: Leverage an in-depth understanding of silage products, including their applications and benefits.

• Revenue Growth: Develop and execute strategies to increase revenue and profitability in the silage segment.

Key Stakeholders and Interactions

Internal: Crop Marketing Leads, Crop Agronomy Leads, Field Sales & Agronomy Teams (ASMs/AMCEMS & Product Agronomists), Customer Experience Team, Government Affairs.

External: Value Chain Partners, Agricultural Institutes, Grower Customers, Banks, and Financial Institutions.

Desired Qualifications & Skills:

• Education: Degree in Agriculture, Agronomy, Business, or a related field.

• Skills & Experience:

  • Proven track record of leadership in agricultural sales, especially in silage products or similar domains.

  • Demonstrated ability to exceed sales targets and build enduring customer relationships

  • Expert knowledge of value chain partnerships, shared value projects & silage production, quality, and feeding practices.

  • Strong sales, negotiation, and interpersonal communication skills.

  • Proficiency in CRM software, data analytics, and the Microsoft Office Suite.

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