The Regional Demand Generation Manager (RDGM) is responsible for Divisional/Zonal level planning & execution of Demand Generation plan and drive liquidation

Key Responsibilities

• Responsible for leading demand generation activities and deliver the liquidation goals as per the business plan for both Seeds & Crop Protection business
• Work Closely with General Manager for Budget Planning, Market Communication Planning, Resources Planning
• Work Closely with Category Managers for Market Segmentation, Portfolio Positioning & Crop wise Product Wise Strategy
• Work Closely with DGE Team for effective utilization for resources and activity planning
• Work Closely with Marketing Agency on Recruitment, On Boarding, Training etc
• Work Closely with ASM, ZSM for alignment & better coordination between Sales & MIT and seamless execution
• Work Closely with NC Team on Planning & coordination for new products
• Preparation of Annual DG Plan & Crop Wise Divisional Strategy execution plan
• Regular Reviews & Follow up with timely report back on Inventories, Activity Execution & Liquidation
• Develop top talent in the extended as well as TDGM team
• Accountable for adoption of strategic initiatives like MU Activity Planning and Tracking, LPDs, Edufarm, Demo Plots, eLMS (Online training module), Laser farm etc

Education, Skills

• Bachelors/Masters Degree in Agriculture
• Experience -10 to 15 years' experience in CP/pesticides management
• Experience of managing CP (Insecticides, Herbicides, Pesticides, Fungicides)
• Strong teamwork and customer service mentality
• Excellent verbal and written communication skills
• Strong interpersonal skills, critical thinking and problem-solving skills
• Strong project management, systems and technical, and time management skills
• Previous work experience in Project Management, Operations

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