Overview:

This position is responsible in ensuring overall sustainability, growth and profitability of the portfolio while enabling synergistic opportunities for other categories within the portfolio:

Job Responsibilities:

• Drives profitable pricing strategy for the overall portfolio of Ag Division. Set and deliver short- & long-term product strategy profit goals.
• Serves as central point of contact with global/regional/sub-regional marketing in his/her assigned category. For new launch products, working closely with RAS, monitors registration timelines to ensure timely launch execution
• Develops crop, molecule, marketing, brand plans and venture launch plans for the category through well thought of segmentation, targeting and positioning process
• Identifies and assesses market opportunity for AMP. Understand the market needs by using the best practice Market analysis tools.
• Develops value proposition and messages for new products based on value assessment results from LPTs and LPDs conducted by New commercialization (NC) Team
• Supports in the formulation of DG plans and works closely with both DG Team and Sales Team to ensure flawless execution of campaigns n target markets segments
• Works closely with marketing communications and digital services team to design and implement product communications and digital marketing initiatives and campaigns.
• Monitors execution effectiveness of DG campaigns with the help of DG effectiveness team
• Develops customer programs to drive loyalty and support sales planning team execute the same.
• Communicate and get buy-in to product strategy within the country
• Agree final sales and expense plan for portfolio within country. Produces task-based P&A, Demo and MR budget plan
• Give leadership and direction to the PCT, setting the agenda and driving it forward
• Identify gaps, build new biz cases and updates existing Biz cases within project guidelines.
• Responsible for inventory strategy (WFC/SS) within the portfolio and matching Region inventory goals with GPL global inventory goals.

Education and Experience:

• Bachelor's/Masters Degree in Business/Marketing
• Minimum 10 years of experience in Marketing focused on portfolio management in agribusiness or related industries that connect with end-users;
• Solid experience in driving strategic efforts that delivered sustained growth through holistic Marketing & Execution Plans
• Has directly handled end-to-end process of product launches
• A confident speaker; able to articulate messages well in small to medium size groups.

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