• Develop key insights into crop and segment as well as brand experiences to ensure strong and relevant positioning of the product
• Develop thorough Knowledge and understanding of all new commercialization brands for laying out value Plot Demos (VPDs) for Commercial CP Portfolio
• Active member of launch teams & Liaise with Marketing and IFS teams for development of VPD protocol and execution Mark com team on communication concepts
• Member of PCT & actively involve from concept creation ( L-6 ) to Launch (L) stage & help in compiling key customers unmet needs and value drivers in key crop and pest segments
• Understand growers CTQs and key insights on the grower practices.
• Establish KPIs and KPM s of the new product and identify differentiators and delighters and gaps if any
• Develop thorough knowledge on NBCA s Value in use, positioning and overall competitive landscape.
• Train the New Commercialization assistant, market ignition executives & Teams
• Assist in driving the targeted stakeholder -Grower & channel exposure to the prelaunch products by excellent coordination with the Sales and DG team.
• Timely submission of LPD reports & data analysis

• Bachelors/Masters Degree in Agriculture
• Experience -10 to 15 years' experience in CP/pesticides management
• Experience of managing CP (Insecticides, Herbicides, Pesticides, Fungicides)
• Excellent verbal and written communication skills
• Strong interpersonal skills, critical thinking and problem-solving skills
• Strong project management, systems and technical, and time management skills
• Solutions approach and Decision making

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