Corteva Agriscience is seeking a dynamic and strategic Category Marketing Manager to join our Crop Protection division for the Nordic & Baltic countries. The successful candidate will be responsible for developing and executing category strategies that drive growth, market share, and profitability for the assigned crop protection portfolio. This role requires an understanding of the Nordic & Baltic agricultural industry, customer needs, and market trends, as well as good cross-functional collaboration skills.
Key Responsibilities
- Develop and implement comprehensive marketing strategies for the assigned crop protection categories aligned with Corteva's business objectives
- Analyse market trends, customer insights, and competitive landscape to identify opportunities and threats within the category
- Accountable for building business cases for new product concepts
- Lead the Local Product Concept Team (LPCT) for the designated portfolio
- Lead the development and support the Sales Managers execution of go-to-market plans, including product launches, and work closely together with the Marketing Team preparing promotional campaigns, and digital marketing initiatives
- Collaborate closely with Product Management, Regulatory, R&D teams and Sales, to ensure execution of category plans
- Manage portfolio lifecycle, including product positioning, pricing, and rationalisation decisions
- Monitor and report on category performance, adjusting tactics as needed to achieve growth targets
- Engage with key customers, distributors, and industry stakeholders to build strong relationships and gather market intelligence
- Collaborate with the European Portfolio Team to ensure alignment across the region
- Support the development and together with the Customer Technology Specialists deliver training materials for the sales force and external partners
Qualifications and Experience
- Bachelor's or Master's degree in Agriculture, Marketing, Business, or a related field
- At least 3-5 years of experience in marketing, category management, or product management, preferably within the agricultural or crop protection industry
- A good networker with a passion and a keen interest to learn and contribute
- Strong analytical skills with the ability to interpret market data and translate insights into actionable plans
- Good communication, presentation, and stakeholder management skills
- Ability to lead and influence cross-functional teams in a matrix environment
- Fluency in English
- Willingness to travel as required
Key Competencies
- Strategic thinking and problem-solving
- Business and customer focus
- Project management and organisational skills
- Collaboration and teamwork
- Adaptability and results orientation
Location
- The Corteva Agriscience head office for Nordic & Baltic in Copenhagen
Work relations
- The Category Marketing Manager reports to the Portfolio Team Leader
About Corteva Agriscience
Corteva Agriscience is a global leader in agriculture, dedicated to enriching the lives of those who produce and those who consume, ensuring progress for generations to come. Our Crop Protection division delivers innovative solutions to help farmers protect their crops and maximise yields sustainably. As part of our team, you will have the opportunity to make a real impact on the future of food and agriculture.
To know more about Corteva please watch this video: https://www.youtube.com/watch?v=Bs3CpU29-1M
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