Key Responsibilities

• Design & rollout Campaign (ATL/BTL) with a singular objective of best-in-class demand of Corteva brands at the marketplace. This needs to be done in close collaboration with field marketing, Sales, DG teams.
  • Orchestrate marketing campaign & customer/channel activities at value demo sites, point of purchase (retailers) and beyond
  • Tracking of activities & campaign quality and measure ROI by geographies - thru business KPI's like OTR/OTG/OTD
  • Proactively align market communication tools requirement in line of Campaign design to enable field force timely and effectively.   
• Design and implement digital marketing campaigns with clear KPIs rolled out
• Develop and manage data portal encompassing value demo & campaign activities. Cascade dashboard at regular interval to share the campaign progress and derive learnings out of it.   
• Closely track OTR (product movement from AO to Retailers) of various brands as real measure of success
• Closely working with retailers, BLO's and key farmer network to continuously brining outside-in  
• Develop, track and audit campaign effectiveness with customer and value chain and make necessary adjustment in real time as deem necessary to achieve OTR goals.

Minimum Qualification:

• Management degree from a reputed business school
• Minimum 4-5 years' Sales/Marketing experience including digital marketing.  
• Hands-on experience in leading execution of marketing/Sales Campaign.
• Hands-on Experience in launching products with necessary proof points.
• Hands-on experience in directly managing Channel partners with necessary proof points.

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