Location: Guadalajara, México

Position Overview

We are seeking an accomplished and visionary Marketing Manager to lead the strategic direction, market positioning, and revenue growth of our biological portfolio. This role holds full P&L responsibility and plays a pivotal role in shaping the portfolio´s future by driving market penetration, customer engagement, and revenue expansion.

As marketing leader for biologicals and integrated solutions, you will be responsible for defining and executing go-to-market strategies, leading a cross-functional collaboration, and ensuring alignment with the company´s broader strategic objectives. The ideal candidate is a proactive leader with a strong commercial mindset, deep industry knowledge, and the ability to drive cross-business synergies.

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?Key responsibilities

Strategic Leadership & Portfolio Growth

• Develop and execute a robust marketing strategy to drive the accelerated growth and adoption of the biological’s portfolio.
• Drive portfolio positioning and differentiation, ensuring strong market presence and value creation.
• Define go-to-market strategies, including channel development, demand generation, and customer segmentation.
• Analyze customer needs, market trends, and competitive landscapes to refine marketing and product strategies.

Business & Financial Ownership

• Full P&L ownership of the biological’s portfolio, ensuring revenue growth and profitability.
• Deliver the financial targets, including net revenue, contribution margin, volume, and market share.
• Develop and implement pricing strategies that balance market competitiveness with business profitability.
• Continuously monitor key business metrics and market trends, making data driven decisions to optimize performance.

Integration and Cross – Functional Leadership

• Partner with sales teams to drive demand creation and implement commercial strategies. 
• Lead demand creation initiatives, working closely with market developers, sales, and technical teams.
• Collaborate with regulatory, supply chain, and product development teams to ensure seamless product launches and market expansion. 
• Maintain direct engagement with global Product Portfolio Managers, aligning regional execution with global strategies.
• Foster collaboration with the Crop Protection and Seeds leaders, identifying cross-selling and synergies opportunities.
• Oversee marketing programs, incentives, and CRM, working with Business Intelligence, RTM, and commercial effectiveness teams.

Qualifications and Experience

• 10+ years of experience in sales, marketing, or finance within the agricultural sector, with a strong focus on biologicals, crop protection, or agricultural inputs.
• Bachelor´s degree in biology, agronomy, marketing, finance, or business management. Master´s degree or MBA preferred.
• Proven track record of P&L management and driving business growth.
• Strong expertise in pricing, market strategy, and commercialization.
• Demonstrated ability to lead cross-functional teams and drive teamwork.
• Experience in multi-channel marketing campaigns in agriculture.
• Exceptional analytical, strategic thinking, and leadership skills.
• Strong communication and stakeholder management skills.
• Fluency in English and Spanish is required.
• Travel availability. More than 50% of the time interacting with the market, customer, and business partners.
• Position will report to Meso Andean Commercial Unit Leader and will be part of CU Leadership team.