Overview:

Public Relations Specialists develop and correlate an influential company brand for clients and employees.

What responsibilities will I have?

• Prepare internal and external communications
• Support management with media liaison, media releases, speeches and promotional material
• Create public relations opportunities and media coaching for senior managers
• Liaise with clients, advertising agencies, media and suppliers
• Work closely with function managers in the process of company product/service launches to ensure maximum exposure and that protocols are adhered to
• Report on media coverage
• Promote positive issues and address negative issues surrounding products as part of business unit marketing initiatives
• Assist with the management of incidents that arise and liaise with identified media groups

What education and training is required?

A bachelor’s degree in agricultural business, marketing, journalism, communications, education or business administration.

To pursue a career as a Public Relations Specialist:

The following high school courses are recommended:  agricultural education, science and mathematics.

Typical Employers: 

Seed, feed, fuel, fertilizer, plant, animal pharmaceuticals, equipment, companies as well as advertising agencies or you may be self-employed.

Future Job Market/Outlook:

The future outlook for Public Relations Specialist is projected to be good.

Suggested Professional Organizations and Associations:

• National Agricultural Communicators of America
• National Agri-Marketing Association
• National Association of Farm Broadcasting
• American Agricultural Editors Association
• North American Agricultural Journalists