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Public Relations Specialist

 

Overview:

Public Relations Specialists develop and correlate an influential company brand for clients and employees.

 

What responsibilities will I have?

  • Prepare internal and external communications
  • Support management with media liaison, media releases, speeches and promotional material
  • Create public relations opportunities and media coaching for senior managers
  • Liaise with clients, advertising agencies, media and suppliers
  • Work closely with function managers in the process of company product/service launches to ensure maximum exposure and that protocols are adhered to
  • Report on media coverage
  • Promote positive issues and address negative issues surrounding products as part of business unit marketing initiatives
  • Assist with the management of incidents that arise and liaise with identified media groups

 

What education and training is required?

A bachelor’s degree in agricultural business, marketing, journalism, communications, education or business administration.

 

To pursue a career as a Public Relations Specialist:

The following high school courses are recommended:  agricultural education, science and mathematics.

 

Typical Employers: 

Seed, feed, fuel, fertilizer, plant, animal pharmaceuticals, equipment, companies as well as advertising agencies or you may be self-employed.

 

Future Job Market/Outlook:

The future outlook for Public Relations Specialist is projected to be good.

 

Suggested Professional Organizations and Associations:

  • National Agricultural Communicators of America
  • National Agri-Marketing Association
  • National Association of Farm Broadcasting
  • American Agricultural Editors Association
  • North American Agricultural Journalists