Grow your career on

Advanced Search

Public Relations Specialist


Public Relations Specialists develop and correlate an influential company brand for clients and employees.



What responsibilities will I have?

  • Prepare internal and external communications
  • Support management with media liaison, media releases, speeches and promotional material
  • Create public relations opportunities and media coaching for senior managers
  • Liaise with clients, advertising agencies, media and suppliers
  • Work closely with function managers in the process of company product/service launches to ensure maximum exposure and that protocols are adhered to
  • Report on media coverage
  • Promote positive issues and address negative issues surrounding products as part of business unit marketing initiatives
  • Assist with the management of incidents that arise and liaise with identified media groups


What education and training is required?

A bachelor’s degree in agricultural business, marketing, journalism, communications, education or business administration.


To pursue a career as a Public Relations Specialist:

The following high school courses are recommended:  agricultural education, science and mathematics.


Typical Employers: 

Seed, feed, fuel, fertilizer, plant, animal pharmaceuticals, equipment, companies as well as advertising agencies or you may be self-employed.


Future Job Market/Outlook:

The future outlook for Public Relations Specialist is projected to be good.


Suggested Professional Organizations and Associations:

  • National Agricultural Communicators of America
  • National Agri-Marketing Association
  • National Association of Farm Broadcasting
  • American Agricultural Editors Association
  • North American Agricultural Journalists
Red Alert

Register for your free account to receive exclusive information and features.

Candidate | Employer