Public Relations Specialist
Public Relations Specialists develop and correlate an influential company brand for clients and employees.
What responsibilities will I have?
- Prepare internal and external communications
- Support management with media liaison, media releases, speeches and promotional material
- Create public relations opportunities and media coaching for senior managers
- Liaise with clients, advertising agencies, media and suppliers
- Work closely with function managers in the process of company product/service launches to ensure maximum exposure and that protocols are adhered to
- Report on media coverage
- Promote positive issues and address negative issues surrounding products as part of business unit marketing initiatives
- Assist with the management of incidents that arise and liaise with identified media groups
What education and training is required?
A bachelor’s degree in agricultural business, marketing, journalism, communications, education or business administration.
To pursue a career as a Public Relations Specialist:
The following high school courses are recommended: agricultural education, science and mathematics.
Seed, feed, fuel, fertilizer, plant, animal pharmaceuticals, equipment, companies as well as advertising agencies or you may be self-employed.
Future Job Market/Outlook:
The future outlook for Public Relations Specialist is projected to be good.
Suggested Professional Organizations and Associations:
- National Agricultural Communicators of America
- National Agri-Marketing Association
- National Association of Farm Broadcasting
- American Agricultural Editors Association
- North American Agricultural Journalists