Overview:

Marketing Specialists are responsible for getting the appropriate communication message and medium delivered to the public. By doing so, they ensure that the company meets their sales goals. Marketing Specialists also watch over companies/clients promotions for their products and services through their marketing skill sets.

What responsibilities will I have?

• Plan, develop, and direct the efforts for distribution of company product
• Develop and execute marketing programs to increase annual sales volume and revenue
• Develop a marketing strategy for the organization, such as advertising, promotions, public relations, trade marketing, digital and social media
• Responsible for internal and external communications
• Coordinate and execute special events
• Work with suppliers to ensure distribution programs including training/education, pricing, inventory management, communication pieces, reporting, tradeshows, etc.
• Create incentive programs for sales people and suppliers
• Monitor brand performance and use information gained to recommend actions
• Provide financial analysis and business planning for each individual brand if applicable
• Conduct market research on own products as well as competitive products
• Develop a marketing budget and adhere to outlined expenses
• Work with all other functions of the business to carry out business goals

What education and training is required?

A bachelor’s degree in agricultural business, marketing, journalism, communications, education or business administration.

To pursue a career as a Marketing Specialist:

The following high school courses are recommended:  agricultural education, science and mathematics.

Typical Employers:

Seed, feed, fuel, fertilizer, plant, animal pharmaceuticals, equipment, companies as well as advertising agencies or you may be self-employed.

Future Job Market/Outlook:

The future outlook for Marketing Specialist is projected to be good.

Suggested Professional Organizations and Associations:

• State Agribusiness Associations
• National Agri-Marketing Association
• National Association of Farm Broadcasting
• American Agricultural Editors Association
• North American Agricultural Journalists