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Graphic Designer

 

Overview

A graphic designer creates and designs graphical marketing content and media using computer software.

 

 

What responsibilities will I have?

  • Develop creative concepts for business marketing needs, externally or internally
  • Work through various media forms producing promotional materials: print, video, social media, presentations, ads, blogs, newsletters, etc.
  • Knowledge of various design software tools
  • Work with communications/marketing team to execute outlined marketing strategies
  • Keep abreast of changes, rules, regulations as related to various content and platforms
  • Develop new creative assets for print following established brand guidelines
  • Develop marketing campaign concepts and deliver through multi-channel execution (print and digital)
  • Create digital assets for website the and mobile sites
  • Support design needs of various departments as assigned
  • Ensure all brand standards are adhered to
  • Package and label design
  • Create and maintain technical labels/instructions for all products
  • Maintain print collateral library and requests (orders for sales staff and distribution)
  • Manage all company merchandise design, ordering and vendor relations

 

What education and training is required?

A graphic designer should obtain an associate’s or bachelor’s degree in graphic design, digital marketing, or other related field.

 

To pursue a career as a graphic designer:

The following high school courses are recommended:  agricultural education, English, mathematics, art and computer courses.

 

Where can I work?

Graphic designers can work independently or may work for companies/organizations as well as marketing agencies.

 

Future Job Market / Outlook

The future outlook for a graphic designer will be great over the next five years.

 

Suggested Professional Organizations and Associations

  • National Agri-Marketing Association
  • American Institute of Graphic Art (AIGA)
  • Graphic Artist Guild
  • Society of Illustrators, Artists and Designers