Overview

A Communications Specialist works in the area of communications with primary responsibilities in the fields of writing, editing, branding, and public and media relations.

What type of responsibilities will I have?

• Prepare schedules and organize meetings and interviews
• Write and design company literature
• Create effective communication strategies
• Implement email marketing
• Ensure positive relationships with clients
• Write and coordinate the production of printed and electronic marketing and educational materials
• Research, draft and disseminate press materials to appropriate news media
• Responsible for dissemination of association events and activities on social media
• Assist in the creation of audiovisual aids for staff
• Serve as photographer as needed
• Manage the media database and news clipping log
• Update information on company website and social media outlets
• Develop appealing presentations and speeches for leadership
• Available to assist other staff in program areas whenever communication assistance needed

What education and training is required?

A Bachelor’s degree in agriculture communications, agriculture marketing, agricultural journalism, communications, public relations or related field.

To pursue a career as a communications specialist:

The following high school courses are recommended:  agricultural education, computer courses, English and public speaking.

Where can I work?

Communications specialist work for companies and organizations both large and small. You may also work for a marketing agency and work with a variety of companies overseeing their communication strategies.  Some communications specialists freelance for different companies and are self-employed.

Future Job Market / Outlook

The future outlook for a communications specialist will be great over the next five years.

Suggested Professional Organizations and Associations

• AgChat Foundation
• Public Relations Society of America
• National Agri-Marketing Association
• North American Agricultural Journalist