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Communications Specialist

 

Overview

A Communications Specialist works in the area of communications with primary responsibilities in the fields of writing, editing, branding, and public and media relations.

 

 

What type of responsibilities will I have?

  • Prepare schedules and organize meetings and interviews
  • Write and design company literature
  • Create effective communication strategies
  • Implement email marketing
  • Ensure positive relationships with clients
  • Write and coordinate the production of printed and electronic marketing and educational materials
  • Research, draft and disseminate press materials to appropriate news media
  • Responsible for dissemination of association events and activities on social media
  • Assist in the creation of audiovisual aids for staff
  • Serve as photographer as needed
  • Manage the media database and news clipping log
  • Update information on company website and social media outlets
  • Develop appealing presentations and speeches for leadership
  • Available to assist other staff in program areas whenever communication assistance needed

 

What education and training is required?

A Bachelor’s degree in agriculture communications, agriculture marketing, agricultural journalism, communications, public relations or related field.

 

To pursue a career as a communications specialist:

The following high school courses are recommended:  agricultural education, computer courses, English and public speaking.

 

Where can I work?

Communications specialist work for companies and organizations both large and small. You may also work for a marketing agency and work with a variety of companies overseeing their communication strategies.  Some communications specialists freelance for different companies and are self-employed.

 

Future Job Market / Outlook

The future outlook for a communications specialist will be great over the next five years.

 

Suggested Professional Organizations and Associations

  • AgChat Foundation
  • Public Relations Society of America
  • National Agri-Marketing Association
  • North American Agricultural Journalist 
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Last Updated: 04/01/2020