About Us

TractionAg helps farmers gain traction by simplifying the business of farming through intuitive, cloud-based software. We partner closely with ag-retailers, cooperatives, and distributors to extend our impact across the ag value chain, and we’re looking for a Partner Marketing Specialist to help bring those partnerships to life.

Role Overview

This is a hands-on partner marketing role focused on executing co-marketing campaigns, enabling partners with the right content, and showing up in-market. You’ll work across Marketing and Partnerships to bring our partner strategy to life at events, trade shows, and in the field.

What You’ll Do

• Execute co-branded campaigns with ag retail and channel partners
• Turn partner strategy into clear, effective marketing execution
• Build and maintain partner enablement content (collateral, decks, training materials)
• Plan and run webinars, trade shows, and partner events, including on-site execution
• Own booth logistics: setup, swag, signage, and teardown
• Track performance: campaign engagement, event ROI, and partner-sourced pipeline
• Act as the day-to-day connector between Marketing and Partnerships

Travel Expectations (Important): This role requires frequent travel (20–30%), with heavier travel during peak seasons. You’ll be on-site at trade shows, partner events, and in-market activations, not just planning them.

You’ll Be Great at This If You

• Understand ag retailers, co-ops, or distributors (or can learn quickly)
• Are highly organized and can juggle multiple moving pieces
• Like blending creative work with execution and logistics
• Are comfortable working with external partners and internal teams
• Actually enjoy being on the road and executing events in person

What Success Looks Like

• Consistent partner-driven pipeline from co-marketing efforts
• Partners feel enabled and aligned with TractionAg messaging
• Events are well-run, on-brand, and worth the investment
• Clear, actionable reporting on what’s working

What We’re Looking For

• 3+ years in B2B, partner, or field/event marketing
• Experience supporting trade shows or live events (booth management a plus)
• Strong communication and organizational skills
• Proven ability to travel regularly (20–30%) and be on-site for multi-day events
• Ag, ag-retail, or SaaS experience is a plus

What We Offer

• Remote-first environment
• Flexible schedule
• Health, dental, vision, and life insurance
• 401(k) with company match
• Unlimited PTO + paid holidays