Job Title:Seeds Regional Marketing Lead - Downers Grove, IL or Remote Location:Downers Grove, IL, Mid-West United States, USA Company:Syngenta Industry Sector:Agribusiness Industry Type:Input Retail, Cooperative and Related Crop Services Career Type:Marketing/Branding Job Type:Full Time Minimum Years Experience Required:N/A Salary:Competitive
About SyngentaSyngenta is a leading agriculture company helping to improve global food security by enabling millions of farmers to make better use of available resources. Through world class science and innovative crop solutions, our 28,000 people in over 90 countries are working to transform how crops are grown. We are committed to rescuing land from degradation, enhancing biodiversity and revitalizing rural communities.
About this Role:As the Seeds Regional Marketing Lead, you will be accountable for leading the development and execution of grower strategy through marketing campaigns that will deliver results within defined geography (agrocore zone) in alignment with the brand strategy. The territory for this role will be Illinois, Iowa, Nebraska, and Missorri. In this role, you will travel 30-50%. The bulk of your travel time will be in May through September.
Essential Duties & Responsibilities:
Develop and implement the go to market strategy through tailered local marketing campaigns (Battle Plans)
Develop tactics that support brand and local objectives and strategies designed to deliver annaul budget
Preapre and drive implemention of the marketing campaigns through an aligned appraoch and effectively engaging key collaborative partners in development & execution of marketing programs and tactics at the grower and channel level
Monitor effectiveness of product sales, price, and marketing campaign. Proactively intervene as needed to deliver budget
Collaborate with on frontline sales force go-to-market / marketing campaign to ensure alignment on effective implementation of campaign execution
Removes or minimize in season bottlenecks impacting the business to support field force effectiveness within defined geography
Set marketing direction within the agrocore zone team to shape ongoing marketing operations and strategy marketing operations
Education & Experience:
Bachelors Degree in Agriculture, Marketing, Communications or related field is required
Minimum of 5 years of Agricultural sales or marketing experience
Experience in effectively delivering results through cross functional teams. Experience in developing and managing an annual budget, and gross to net marketing mix
Marketing skills and ability to identify the voice of the customer. Excellent communications i.e., PowerPoint, oral and written, interpersonal, negotiating, analytical, problem solving/decision making, teamwork and planning / organizing skills
Experience in marketing and sales excellence principles
Passion and significant understanding of agriculture, marketplace dynamics, competitive environment channel partners and farmer needs
Demonstrated ability to deliver creative solutions to deliver for the customer and drive results
Understanding of key business drivers for profitable growth
Additional Knowledge, Skills, Traits & Abilities:
Experience building and executing Marketing plans and developing compelling offers and tactics.
Knowledge of innovation processes from ideation to commercialization
Understanding of seeds/traits industry value chain and dynamics
Passion and interest in serving channel partners and farmers, including understanding of their business needs and goals
Knowledge of sales organization, including understanding their needs, timing, and how to communicate stories and materials effectively
Ability to build good relationships and work cross-functionally especially within marketing and commercial operations
Demonstrated understanding of financial metrics and analysis
Strong Microsoft Office Suite capabilities e.g., Excel, PowerPoint
Ability to lead indirect reports through a challenging process
Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status.
Syngenta Contact Information: please contact the Service Desk email@example.com
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