Job Title:Regional Seeds Marketing Lead Location:Minneapolis, MN, Mid-West United States, USA Company:Syngenta Industry Sector:Agribusiness Industry Type:Plant & Soil Sciences, Seed and Biotechnology Career Type:Marketing/Branding Job Type:Full Time Minimum Years Experience Required:N/A Salary:Competitive
About Syngenta Syngenta is a leading agriculture company helping to improve global food security by enabling millions of farmers to make better use of available resources. Through world class science and innovative crop solutions, our 28,000 people in over 90 countries are working to transform how crops are grown. We are committed to rescuing land from degradation, enhancing biodiversity and revitalizing rural communities.
Please note: Position located in Downers Grove, IL, Minneapolis, MN or home office location in another city
Role Purpose The Regional Seeds Marketing Lead will be responsible for leading the development and execution of grower strategy through marketing campaigns that will deliver results within defined geographies in alignment with the brand strategy. Accountabilities Develop and implement the go to market strategy through tailored local marketing campaigns (Battle Plans). Develop tactics that support brand and local objectives and strategies designed to deliver annual budget Prepare and drive implementation of the marketing campaigns through an aligned approach and effectively engaging key collaborative partners in development & execution of marketing programs and tactics at the grower and channel level. Monitor effectiveness of product sales, price, and marketing campaign. Proactively intervenes as needed to deliver budget. Collaborate with on front line sales force go-to-market/marketing campaign to ensure alignment on effective implementation of campaign execution. Removes or minimize in season bottlenecks impacting the business to support field force effectiveness within defined geography. Set marketing direction within the defined geography team to shape ongoing marketing operations and strategy marketing operations.
Critical knowledge Bachelor's degree in Agriculture related field/ Marketing/ Communications Marketing skills and ability to identify the voice of the customer. Excellent communications i.e., PowerPoint, oral and written, interpersonal, negotiating, analytical, problem solving/decision making, teamwork and planning/organizing skills Experience in marketing and sales excellence principles Passion and significant understanding of agriculture, marketplace dynamics, competitive environment and channel partner and farmer needs. Demonstrated ability to deliver creative solutions to deliver for the customer and drive results. Understanding of key business drivers for profitable growth Critical experience Minimum of 5+ years of Agricultural sales or marketing experience Experience in effectively delivering results through cross functional teams. Experience in developing and managing an annual budget, and gross to net marketing mix Critical technical, professional and personal capabilities Experience building and executing Marketing plans and developing compelling offers and tactics. Knowledge of innovation processes from ideation to commercialization Understanding of seeds/traits industry value chain and dynamics Passion and interest in serving channel partners and farmers, including understanding of their business needs and goals Knowledge of sales organization, including understanding their needs, timing, and how to communicate stories and materials effectively Ability to build good relationships and work cross-functionally especially within marketing and commercial operations Demonstrated understanding of financial metrics and analysis Strong Microsoft Office Suite capabilities e.g., Excel, PowerPoint Ability to lead indirect reports through a challenging process Critical leadership capabilities: Lead Internal:
Execution & results orientation - Manages work and work performance, holding everyone accountable to effectively and efficiently complete work responsibilities. Demonstrates initiative and a strong commitment to achieving meaningful results, meeting or exceeding goals, and acting on opportunities to create value. Lead Others:
Collaboration - Fosters a sense of collaboration and works effectively with others across the organization to achieve goals. Facilitates interaction of co-workers and external partners. Creates an environment for honest and open discussion of issues. Influence - Influences and motivates others, clearly communicates appropriate information on how associates can contribute to the goals of the organization and articulates a compelling position. Positions and explains ideas and proposals in ways that get support from others. Lead Self Learning agility - Responds resourcefully, flexibly, and positively when faced with new challenges and demands. Willingly and effectively deals with the stress and complexities of various situations. Moves forward productively under conditions of change or uncertainty. Pursues personal development and learning. Lead External Strategic thinking - Understands, aligns to, or establishes the vision and direction of the organization. Shapes, develops, and aligns the strategies of the organization to capture emerging trends, address competitive threats, meet market needs, provide value to the customer, and enhance business value. Aligns personal and workgroup activities to the organizations strategic goals. Creativity & innovation - Generates and champions new ideas, approaches, and initiatives and creates an environment that nurtures and supports innovation. Leverages fresh perspectives, breakthrough ideas, and new paradigms Additional information 30 to 50% travel Syngenta Crop Protection Commercial Innovations: Employee may, as part of his/her role and maybe through multifunctional teams, participates in the creation and design of innovative solutions. In this context, Employee may contribute to inventions, designs, other work product, including know-how, copyrights, software, innovations, solutions, and other intellectual assets. . Family and Medical Leave ActFMLA Poster Link . Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender.
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