DETAILS

Position: Regional Sales Manager

Reports To: President

Department: Sales

Work Setting: Remote / Field-Based

Commitment: Full-Time

Territory: Iowa, Illinois, and Wisconsin

Travel: Approximately 8–10 overnight stays per month w/increased travel during fall harvest and trade show season

PURPOSE OF ROLE

The Regional Sales Manager is responsible for developing and growing client’s dealer network and sales pipeline across Iowa, Illinois, and Wisconsin. The role exists to rebuild momentum in the region by strengthening existing dealer relationships, recruiting new dealership partners, and expanding sales of client’s products line. This position plays a critical role in stabilizing and growing the territory and will operate with a high level of autonomy while working closely with company leadership to execute a strategic territory development plan.

RESPONSIBILITIES

• Drive the sales pipeline within the territory by supporting dealer quoting activity/identifying new opportunities for growth
• Build, strengthen, and maintain strong relationships with existing dealers across the region
• Recruit and onboard new dealership partners and strengthen long-term territory stability
• Visit every active dealer regularly to maintain engagement and identify growth opportunities
• Represent company at trade shows, dealer open houses, and industry events
• Train and support dealers during product start-ups and assist in troubleshooting when needed
• Become a subject matter expert on client product lines
• Communicate regularly with leadership through weekly activity reports and bi-weekly pipeline review meetings
• Develop and execute a strategic territory plan to expand dealer engagement and market share
• Work collaboratively with engineering, operations, and support teams to ensure strong customer outcomes

EXPECATIONS

Success in this role is measured through both performance outcomes and activity-based metrics, including:

• Territory sales growth
• Product line expansion within existing dealer network
• Recruitment of new dealership partners
• Increased quoting activity and pipeline development
• Dealer engagement and relationship quality
• Forecast accuracy and pipeline management

Year one objectives include gaining deep product knowledge, understanding the competitive landscape, building relationships with every existing dealer in the territory, identifying/cultivating new dealer prospects, establishing a disciplined pipeline management process, and building a solid territory plan.

QUALIFICATIONS

Experience

• Demonstrated success growing a sales territory rather than simply maintaining existing accounts
• Experience recruiting dealers, revitalizing underperforming accounts, or increasing market share
• Experience in capital equipment or seasonal industries, preferably in agricultural or rural markets
• Familiarity working with multi-line dealership environments
• Willingness to work alongside dealers in the field during start-ups and technical troubleshooting situations

Skills & Attributes

• Strong professional communication and follow-through
• Relationship-focused sales approach built on trust and long-term partnerships
• Strategic territory planning and ownership mentality
• Problem solving and independent decision making
• Ability to confidently defend a value-based product in price-competitive situations
• Mechanical and technical aptitude related to equipment applications

Education

• Bachelor’s degree preferred but not required
• Industry experience and technical knowledge are valued equally with formal education
• Relevant industry certifications (such as GEAPS) are considered beneficial

Technology & Systems

• Dealer Gateway platform (sales content, manuals, knowledge base)
• OrderTrax CPQ system for quoting and pipeline management
• Microsoft business tools including Power BI and Microsoft Teams for reporting and collaboration

COMPENSATION

• Base Salary: Approximately $85,000
• Commission: 2% uncapped commission on whole goods sales
• Bonus: Discretionary annual bonus
• Estimated Total Compensation (depending on territory growth):
  • Year 1: Approximately $120,000
  • Year 3: Approximately $160,000
  • Year 5: Potential up to $180,000+
• Medical, dental, and vision insurance
• Life insurance and long-term disability
• 401(k) with company match
• Personal vehicle allowance with fuel reimbursement

Business expenses are submitted through the company’s ADP system and reimbursed weekly.

COMPANY INFORMATION

Client is a family-owned manufacturer with over 70 years of engineering and manufacturing expertise in agricultural equipment industry. The organization specializes in grain handling/storage/processing equipment used across large agricultural farm and small commercial grain operations. They are known for producing premium, durable equipment built for long-term performance. The organization maintains a flat leadership structure with approximately 50–60 employees and a strong engineering-led culture focused on product innovation and practical solutions for farmers and grain operations. Today, the company’s strategic focus includes expanding its product lines, strengthening its dealer network, and launching next-generation control technologies.

VALUE PROPOSITIONS

This role offers the opportunity to build and grow a territory while representing a premium product with strong industry credibility. The Regional Sales Manager will have significant autonomy and ownership, working directly thru the President. The company provides the stability of a long-standing family-owned manufacturer combined with the agility of a smaller organization where decisions can be made quickly and employees have direct access to leadership.

For the right individual, this role offers:

• The opportunity to rebuild and grow a territory with meaningful upside
• Strong earning potential through uncapped commission
• A collaborative, engineering-driven organization focused on quality and long-term relationships
• The chance to represent equipment known for durability, performance, and craftsmanship
• The ability to use market feedback to find better solutions with less bureaucracy in the way

This position is ideal for a sales professional who wants to build something meaningful within a respected agricultural equipment manufacturer while developing lasting partnerships with dealers and customers across the region.