Job Title: Regional Sales Manager - Wholesale Ag Distribution
Location: Midwest or Southern U.S. (Remote with Travel)
Reports To: General Manager, Innova
Position Summary
Innova Resources is seeking a high-performing Regional Sales Manager to lead wholesale business growth across a defined territory in the Midwest or South. This individual will be responsible for driving sales through wholesale channel partners (ag retailers, cooperatives, distributors) and Innova-branded retail outlets, providing product training, building relationships, and executing territory growth plans. The ideal candidate brings both agronomic expertise and strong business-to-business sales experience in agricultural inputs or crop technologies.
Key Responsibilities
Sales & Territory Growth
- Develop and execute a territory sales plan to meet or exceed revenue and margin targets.
- Identify and build relationships with independent ag retailers, co-ops, distribution partners, and Novus-branded retail outlets.
- Build a strong recurring book of business while identifying new growth opportunities.
Channel Partner Development
- Act as a trusted advisor to channel partners through regular contact, seasonal planning, and joint customer engagement.
- Deliver product training, positioning, and agronomic insights to sales teams at wholesale partner locations.
- Support partner success through marketing campaigns, promotions, incentive programs, and product education.
Product & Market Expertise
- Maintain strong technical understanding of Innova's product portfolio and related agronomic solutions.
- Participate in field days, research trials, and in-season crop visits to drive product adoption and build brand trust.
- Monitor competitive activity, customer feedback, and market trends to inform strategy.
Team & Strategic Execution
- Collaborate closely with marketing, logistics, product development, and leadership to align on goals and resource needs.
- Utilize CRM tools for account management, forecasting, and activity reporting.
- Contribute to company growth through cross-functional teamwork and feedback from the field.
Qualifications
Required:
- Bachelor's degree in Agriculture, Agribusiness, Plant Science, or related field.
- Minimum 5 years of sales experience in ag inputs (biologicals, nutritionals, seed treatments, adjuvants, etc.).
- Proven success working with ag retailers, distributors, and independent crop advisors.
- Excellent communication, negotiation, and relationship-building skills.
- Self-starter with the ability to work independently in a remote environment.
- Ability to travel up to 50%, including overnight trips and occasional weekends during peak season.
- Proficiency in Microsoft Office and CRM platforms (e.g., Salesforce).
Preferred:
- Previous experience managing a $2M+ book of business.
- Familiarity with ag retail operations.
- Experience with digital ag technologies or precision ag tools.
Compensation & Benefits
- Competitive base salary + performance-based incentives
- Company vehicle or mileage reimbursement
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off and holidays
- Professional development opportunities and tools for success in the field
Please submit your application by clicking APPLY TO THIS POSITION below.
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