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A Different Kind of VP: Value Proposition
By Bonnie Johnson,


Not Vice President, nor Most Valuable Player, we’re talking about an alternative VP that you need to consider.  EVP – Employee Value Proposition. You may be asking “What’s that mean to me?”EVP is NOT just another acronym you’ll use while messaging a friend or commenting on a social media post. In fact, unless you end up working in HR, you may never use it. How can something that you won’t use be so important to you?

Evaluating EVP, or an organization’s Employee Value Proposition, is an important step in your job search, offer acceptance, and satisfaction as an employee.Essentially, in return for your work performance, an organization’s value proposition answers the following questions:

  • What will the employer offer you?
  • Why would you want to work for their organization?
  • What unique programs does the employer provide?
  • How do you feel about the business’ brand?


What to look for:
It can be overwhelming.Deciding which potential employers to explore, which jobs to apply for, and eventually, what job offer to accept.

Check out an employer’s job advertisement, or career website and you may notice basic benefits including insurance, paid leave, and retirement/401k.However, most job seekers simply expect these to be included in a minimum compensation package.