The Northwest MN Membership & Marketing Specialist strengthens county and regional Farm Bureaus (CFB’s) by serving as a primary liaison between CFB’s and MFBF. The role provides leadership, guidance, and resources to county boards and volunteers to help them plan and execute high-impact initiatives aligned with the MFBF Strategic Plan. Key outcomes include growing and retaining membership, expanding member engagement (including young farmers and ag professionals), supporting local governance and leadership development, improving county communications and brand presence, and coordinating with partners such as Farm Bureau Financial Services. The position also supports policy development activities at the county level and assists with statewide events as assigned.

COVERAGE: This position supports Becker, Clay, East Otter Tail, East Polk, Kittson, Mahnomen, Norman, Northwest Regional (Roseau, Marshall, Pennington, Red Lake) , West Otter Tail, West Polk and Wilkin CFB’s.

RESPONSIBILITIES:

• Assist in planning and carrying out of membership recruitment and retention plans with the goal of achieving membership growth.
• Assist in identification of non-renewing members and potential new members. • Assist in developing and implementing membership recruitment strategies.
• Promote existing member benefit programs.
• Responsible for reporting changes of CFB officers and board members to MFBF to provide a current and up-to-date contact list.
• Assist CFB’s in communications strategies to reach members and increase the Farm Bureau brand.
• Assist with preparation of annual meeting notices to CFB members.
• Assist in distribution of MFBF materials and information to designated recipients.
• Provide training of CFB directors and officers based on materials developed by MFBF
• Encourage participation in state leadership development programs
• Provide guidance on governance to assigned CFB’s to ensure effective county/regional offices, and impactful board and committee meetings.
• Encourage member participation and lead surfacing and recruiting efforts for volunteer involvement in programs and activities.
• Engage young farmers, ranchers, and other ag professionals to participate in Farm Bureau activities at the local or state level.
• Provide support for all state committees (Resolutions, P&E and YF&R) by surfacing members and creating interest in serving as a representative.
• Provide support for the Minnesota Farm Bureau Political Action Committee (PAC) by surfacing members for local committees, organizing and conducting candidate interviews with County Evaluation Committees.
• Develop and maintain relationships with Farm Bureau Financial Services agents to increase awareness of Farm Bureau benefits and programs.
• Provide support for organizing and scheduling of Farm Bureau policy development meetings at the county/regional level.
• Support the MN Foundation for Agriculture (MFA) by promoting and encouraging CFB support and participation and by assisting and attending MFA events.
• Other duties assigned.

QUALIFICATIONS:

• Demonstrated capability to work independently, as a self-starter, in a proactive manner to support the MFBF Strategic Plan as a liaison to the CFB’s.
• Bachelor’s degree in agriculture or related field.
• Ability to build consensus/relationships with members, partners, and volunteers.
• Ability to understand emerging issues quickly and make wise decisions.
• Ability to inspire confidence, create trust and reflect the values of Farm Bureau.
• Ability to attend, coordinate, and facilitate professional meetings and/or events
• Primarily 25% in-home office and 75% travel. Working during non-traditional office hours will be required (nights / weekends - may require overnight stays)
• Residence within assigned region and valid driver’s license
• Time management and organizational skills to meet goals and deadlines.
• Computer skills and knowledge of MS Office products. Excel proficiency a plus.
• Work experience in agriculture or related field.
• Must be able to lift and/or carry materials up to 50 pounds

Please submit your application by clicking APPLY TO THIS POSITION below.