Requisition ID: 37307  

Job Description:
  

Reporting to the Marketing Director - Retail, the position of Senior Brand Manager will manage both execution and strategy on the branded Canadian Retail SnApps (Snacks & Appetizers) business. Acting as a strategic partner with the cross functional team (sales, innovation, ISC, etc), the Senior Brand Manager, Retail SnApps is responsible for leading all general management work streams (consumer, innovation, pricing, people management, etc). This role presents an exciting opportunity to manage all facets of McCain’s Retail SnApps business, which has big growth ambitions and has direct report responsibility.   

What You'll Be Doing... 

• Business owner responsible for P&L management of McCain’s retail SnApps business. 

• In depth analysis of the market/consumer/trends and development of key strategies across the 4P's. 

• Development and approval of the business and brand plan (including, but not limited to McCain Deep N’ Delicious and Pizza Pockets); setting the strategic vision for the business and adjusting as needed. 

• Development of strategic programs and advertising campaigns to deliver against brand objectives. 

• Works with the innovation team and R&D to develop consumer centric innovation strategies and execution plans. 

• Manages and motivates direct report as well as cross-functional team members in a broader matrix environment. 

• Has an in depth understanding of the Canadian Retail environment and understands overall market trends.  

What You'll Bring... 

• Has a strong ability to execute, combined with strong ability to look at the business strategically, make recommendations and have them approved to move forward. 

• Has strong communication and influence skills; is able to bring the cross functional team along, manage, motivate and develop direct reports. 

• Has led product launches, IMC and brand planning. 

• Has some experience with mentoring or leading a team of direct reports. 

• Is familiar with managing a complex portfolio within a global operating environment.  

What will make you successful in this role... 

• Passionate about the food industry. 

• Bachelor’s or advanced degree in Marketing, Business Administration. 

• Minimum 7 years of brand management experience in retail CPG, preferably in food. 

• Strong ability to execute combined with strategic ability. 

• Highly motivated, self-starter who leads business strategy and can bring along a cross functional team.  

Compensation Package: $107,600.00 - $143,500.00 CAD annually + bonus eligibility 

The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience, skill set, education/training, and other organizational needs.