Requisition ID: 39743 

Job Description: 

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?In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.

About the role.

• Drives the global insights transformation to deliver 2030 McCain growth ambitions in partnership with Director – Global Insights.
• Leads insights needed to build McCain brand, comms and portfolio across channels to drive the brand to be the undisputed potato leader globally
• Leads insight learning plan on Surecrisp to continue to drive growth
• Leads Lift and Adapt proposition insight learning across markets
• Models best practices across global projects to drive business impact and speed
   

What you’ll be doing.

Global Strategic Insight Transformation Support

• Drives with Director – Global Insights, on the overall development of insight capabilities within McCain
• Develops/delivers “fit for purpose” internal capabilities and external partnerships on brand and comms to drive this transformation at pace, globally
• Builds deep external partnerships to drive speed and efficiency globally for Brand Equity & Comms Testing and other capabilities, as needed.
• Efficiently/effectively manages brand equity/comms research budget, ensuring high ROI
• Leads the insight learning plan on Surecrisp across markets to ensure the continued growth and leadership of the category
• Drives global platforms and regional pipelines of enterprise-wide and forward-thinking consumer/operator insights as required
• Role models best in class, high quality, standards on all research/insights.
• Role models collaborative working across insights and with commercial and other functional teams spanning all geographies
   

Trusted Strategic Partner

• Proactively identifies and codifies consumer/operator insight to drive McCain to be an iconic brand with undisputed potato leadership
• Drives to influence future (5+ year) business direction with knowledge-based foresight to future-proof the business
• Flexes style to drive consumer & operator insight based data driven decisions (from stakeholders to local brand management)
• Ensures that all recommendations and learnings from the insight community on brand and comms are based on appropriate and unbiased research and are within resource allocation/timelines
   

Global Demand Science Activation

• Has deep expertise of Demand Spaces insights framework
• Drives further embedding of Demand Spaces into the organization by coaching on toolkits and frameworks to understand and extract actionable insights for growth into business strategies & plans
• Leads Lift and Adapt proposition appeal insights across markets, ensuring Demand Space targeting is met
• Coaches market teams to use playbooks and toolkits that leads to demand and insight led commercial plans.
   

What you’ll need to be successful.

• Bachelor’s degree required (demonstrating analytical ability); MBA preferred
• 6+ years of Marketing Insights, with a minimum of 4 years in retail
• Research experience in at least 2 markets, one US or Canada and one outside e.g. Europe (remotely is acceptable). Preferable is experience in at least 4 markets.  
• Experience in both brand building and innovation research, and foodservice insights experience preferred
• A proven track record of conducting and using research to develop opportunities and making business decisions
• Experience in championing new market research techniques
• Knowledge and awareness of how AI can make research more efficient
• Proven track record in delivering several complex projects at a time
   

Key Behaviors:

• Works in partnership with the Director – Global Insights, in challenging traditional methods of research, analysis, reporting, and insight development, considering evolving technologies, consumers, foodservice operators, societal/market factors
• Continually display a growth mindset and application of strategic, critical, and creative thinking. Taking initiative and working collaboratively across boundaries. (Think Big and Plan Ahead)
• Consistently demonstrate ability to challenge the status quo to provide new perspective and ways of thinking. High degree of tenacity and persistence to get actions completed on schedule with a hands on approach when needed. (Act Like Owners)
• Modelling continuous improvement and ensuring consumers and operators are at the heart of business decisions. Leveraging current knowledge to the full to drive success. (Customer Obsession).
• Strong ability to influence people and build strong relationships with both internal stakeholders and external agencies (Bring out the Best).
   

About McCain.

Click Here to learn more about McCain and how we provide you with opportunities to make an impact that matters.

Leadership principles.

At McCain, our leadership principles guide how we engage with customers, collaborate as a team, and achieve success. We focus on understanding customer needs, driving innovation, empowering people, and taking ownership to clear obstacles and deliver results.

The McCain experience.

We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust, empowering us to bring out the best in one another. Here, you’ll find opportunities to learn, grow, and thrive. Join us and experience why we’re better together.

Our purpose is grounded in building meaningful relationships. We’re big believers in the power of working together in person—it helps us stay connected, collaborate more effectively, and grow as a team. At the same time, we recognize the importance of flexibility. Most office-based roles follow a hybrid model, with the option to work remotely two days a week. There may be exceptions depending on the role and location, so we encourage you to speak with your recruiter for more details.

Compensation Package: $102,700.00 - $137,000.00 . CAD annually + Bonus Eligibility 

The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience, skill set, education and training, and other organizational needs.