Job Description

Snapshot of a Day-in-the-Life:

External Communications

• Manage external media and agency partners in developing public relations campaigns for a variety of initiatives which include the creation of project execution plans, development of communications materials, budget management and ensuring the successful execution of key deliverables.
• Develop external corporate communication materials such as press releases, key messages, Q&As, spokesperson briefing documents, media pitches, media lists, web content and corporate fact sheets.
• Oversee contract management and relationship with Canada Packers key corporate communications vendors. Negotiate competitive contracts with vendors ensuring cost savings and ensure services provided accurately meet the needs of the department (e.g. multimedia distribution and video production services, daily media monitoring services and news release wire distribution services). 
• Monitor and respond to issues of corporate concern including drafting key messages, corporate responses and post-issue media and analysis reports.
• Provide strategic communications and material support to Canada Packers senior leaders for business engagements, including media analysis, briefing documents, memos and slide deck content.
• Build and maintain proactive relationships with key media, manage and respond to media inquiries, including media relations for crisis, issues and reputational management situations.
• Support social media strategies and content for external and internal platforms for matters that influence communication and brand reputation.
• Manage daily media monitoring and distribution, including analyzing media reports, distributing sensitive articles to internal departments and employees.
• Develop quarterly earnings media report for the leadership team.
• Provide support to the leadership team in crisis and issues management situations, including development of proactive and reactive strategies that support media and consumer engagement.
• End-to-end flawless event management of high-priority corporate events employee engagement events.

Internal Communications

• Manage and support internal communications within the organization to enhance team members' awareness and understanding of corporate priorities and initiatives.
• Develop and execute highly confidential change management projects within the organization with thoughtful communication plans and consultation to support cross-functional teams throughout their change needs.
• Create a strong communication bridge from corporate office to hourly team members ensuring awareness of corporate initiatives and consistency of messaging and tone.
• Actively amplify and promote Canada Packers strategic initiatives with internal audiences via engaging communication campaigns.

What You'll Bring:

• Bachelor's degree in communication, public relations or journalism
• Several years of experience in external and/or internal communications
• Superior writing, editing and content production skills
• Proven ability to create digital corporate content for a wide range of audiences and formats
• Must be proactive and performance driven, have a bias for action and be able to work under pressure in a fast-paced environment
• Ability to build mutually beneficial relationships
• Proven ability to handle multiple priorities
• Ability to identify opportunities and solve complex problems
• Excellent judgement and ability to maintain confidentiality
• Ability to understand complex business information and simplify into engaging, meaningful and relevant content
• Demonstrated record of excellence in collaborating with others and proven ability to interact effectively with senior leaders
• Highly creative with a passion for continuous learning
• Experience in using traditional and new, innovative communication tools to effectively deliver engaging content, stories and messages; must have strong Microsoft Office skills
• Excellent project management skills and superior attention to detail. Ability to manage and deliver on multiple projects and competing priorities
• Ability to work independently, with self-awareness to seek coaching, support and advice

What We Offer at Maple Leaf Foods:

• Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
• An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
• A hybrid work model that embraces remote work for eligible roles, helping team members achieve work-life balance—combining the best of both spending time working remotely, benefitting from focus time, and purposeful collaboration in the office setting. 
• Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
• Defined Contribution Pension Plan with company matching that starts on your first day of employment.
• Learning and development opportunities, including workshops, 'speaker series' events, and resources that allow you to develop your skills and progress your career.
• Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
• Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.