Job ID: R2000586082
 

Job  Description: 

The Sr. Manager, Brand Marketing translates divisional strategies into brand strategies at the category or campaign level. This role?drives strategy through to?execution and?serves as a key collaborator with category leaders and counterparts within Loblaw Media?and Loblaw Agency. The Sr. Manager oversees a brand marketing team to drive seamless delivery?of Marketing s most visible and?complex campaigns/programs. They are accountable for the growth of their portfolios, which may include an entire category, or a?collection of critical brand campaigns. 

Core Responsibilities:  

• Brand Strategy:?Translates divisional strategy into objectives and plans for the category/campaign to drive the growth of the?assigned portfolio; makes recommendations for divisional marketing strategy based on category/campaign-level insights?. 
• Campaign/Program Strategy: Support the strategy and lead team execution of brand programs for No Frills inclusive of brand campaigns, weekly flyer, promotional events, seasonal moments and vendor programs. Collaborate with business partners and marketing leaders to clearly define campaign KPIs and objectives. Leverage past results and learnings to optimize future campaigns.  
• Campaign Planning & Execution:?Leads the execution of marketing campaigns for portfolio, focused on key brand retail channels such as in-store signage, weekly flyer, customer based communications, and paid media and ensures execution aligns?with annual plan objectives; acts as a key point of contact for agency counterparts, and other partners (e.g., Loblaw Media,?Loblaw Digital) for the review and approval of creative?. 
• Control Brand Programs:?Manages the No Frills execution of Control Brand programs; Presidents Choice Insider s Report, monthly Presidents Choice programs, and no name campaigns through in-store signage, flyer and owned media in collaboration with the Control Brand marketing team?. 
• People Leadership:?Manages team performance against marketing portfolio and campaign objectives and KPIs through?mentorship and professional development?. 
• Stakeholder management: communication and collaboration with all business partners, leaders and stakeholders across the organization to deliver business objectives.   
• Project Management: Ensure the timely delivery of marketing programs using specific tools and formats involving collaboration with multiple teams.  
• Multicultural Marketing: Lead the divisional marketing strategy for multicultural and newcomer marketing. Partner with external agency to develop targeted media plans with relevant and in-language creative.  
• Social Media: Working closely with the internal social media team to deliver local social toolkits for franchise Owners and create content for No Frills  channels in-line with brand guidelines in a social-first manner.  
• Innovation:?Collaborates with external and internal partners such as Loblaw Agency, and Loblaw Media to drive innovative?marketing strategies across paid, earned and owned channels, to drive relevant and best in class campaigns?. 
• Annual Planning:?Supports in the development of annual marketing plans.? 

Outcomes & KPIs:  

• Brand health? 
• Customer acquisition  
• Sales and contribution? 
• Campaign ROI? 
• Market share? growth 
• Campaigns delivered on-time and on-budget? 

Key Skills & Capabilities:  

• Translating marketing strategy into execution? 
• Strong knowledge of both traditional and digital marketing practices? 
• Marketing communication? 
• Brand strategy & positioning? 
• Developing marketing insights from data & analytics? 
• Budget management? 
• Project management? 

Experience:  

• Minimum 8 years of experience? in brand marketing
• 4-5 years in brand manager role, managing marketing campaigns? 

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars Environment, Sourcing and Community and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values Care, Ownership, Respect and Excellence guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits these are some of the many reasons why we are one of Canada s Top Employers, Canada s Best Diversity Employers, Canada s Greenest Employers & Canada s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.
 

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.  
 
 

Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.