Job ID: R2000571357
 

Job Description:
 

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong. 

Senior Manager, Product Strategy and Growth 
 

Hybrid: 4 days/week in office 

Advance powered by Loblaw drives brands forward. We are unlocking Loblaw s exclusive customer intelligence, and millions of daily connections with shoppers to drive real impact for our business partners.  Backed by both the country s leading grocery and pharma retailer, and the nation s leading loyalty program, PC Optimum, we have a unique set of assets to help consumer brands reach customers and grow their retail business more effectively. Our dynamic team bridges loyalty, media, product, analytics, insights and strategy disciplines for integrated planning that empowers our own brands and those of our partners to reach Canadian customers at the right time, in the right way. 

We are seeking a bold, business-minded Senior Manager, Product Strategy and Growth to lead the development and execution of our retail media product strategy. This role will be responsible for identifying growth opportunities across our product suite including 1P, 3P, in-store products, and data products and bringing structure, clarity, and prioritization to how we scale. This person will serve as the connective tissue between product development, commercial strategy, and business leadership ensuring that every product initiative is clearly tied to revenue growth, customer value, and long-term competitive advantage. 

This role is ideal for someone who thrives on navigating ambiguity, connecting dots across teams, and relentlessly pursuing high-impact outcomes. You ll work closely with Product, Sales, Ad Ops, Analytics, and senior leadership to shape the future of Loblaw Advance. 

What You'll Do 

Strategic Product Leadership 

• Collaborate with leads across 1P, 3P, In-store media and Data Products to stitch the end-to-end product strategy for Loblaw Advance, with a clear focus on growth, innovation, and differentiation. 
• Define and maintain a strategic product roadmap that aligns with commercial goals and corporate vision. 
• Evaluate product performance and health across channels to determine gaps and opportunities; help teams prioritize features based on larger goals 

Growth & Revenue Enablement 

• Collaborate with Sales, Ad Ops, Intelligence and other cross functional teams to define success metrics and ensure product strategies support revenue goals. 
• Identify and size new market opportunities or partner-driven expansions. 
• Prioritize features and product categories based on commercial impact and resource alignment. 

Roadmap Ownership & Governance 

• Act as the gatekeeper of all product roadmaps owning current-year plans and co-creating longer-term (3 5 year) strategic vision with LDML leadership. 
• Drive roadmap clarity and accountability across cross-functional teams. 

Organizational Alignment & Decision-Making 

• Facilitate cross-functional decision-making on trade-offs, dependencies, and sequencing of product investments. 
• Partner with Finance to build business cases and revenue forecasts for new initiatives; hold teams accountable to roadmap execution milestones and commercial outcomes. 

Executive Collaboration1 

• Act as a thought partner to the GM and VP-level stakeholders, surfacing risks, opportunities, and strategic gaps early. 
• Lead structured reviews on product and channel performance with senior stakeholders. 
• Bring external market intelligence and competitive insights into executive discussions. 

Leadership & Culture 

• Lead and mentor a team of strategists or cross-functional contributors, fostering a high-performance, results-oriented culture. 
• Promote accountability, transparency, and clarity across teams working on high-priority growth initiatives. 

What You ll Bring 

• 7 10 years of experience in product strategy, corporate strategy, or business planning ideally within media, ad tech, or digital platforms. 
• Proven success driving product and revenue growth by aligning cross-functional stakeholders around shared objectives. 
• Strategic thinker with strong commercial acumen and the ability to simplify complex decisions to present to senior executives and influence C-level decision making. 
• Deep understanding of ad tech, retail media, or digital monetization models. 
• Strong analytical mindset with comfort in interpreting performance data and revenue models. 
• Familiarity with agile product development and tools like JIRA, Confluence, CODA and product road mapping systems. 
• Hybrid Working Environment - 4/1 (1-day remote) 

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars Environment, Sourcing and Community and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values Care, Ownership, Respect and Excellence guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits these are some of the many reasons why we are one of Canada s Top Employers, Canada s Best Diversity Employers, Canada s Greenest Employers & Canada s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.
 

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.  
 
 

Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.