Job ID: R2000583597  
 

Job  Description:

At Shoppers Drug Mart, we re innovating health and wellness in Canada. From prescriptions to walk-in clinics, and a beloved loyalty program, we re caring and supporting our customers in new ways every day.
With more than 1,300 locally owned and operated stores from coast to coast, the Shoppers Drug Mart network is more than a great place to shop, it s a great place to work.  We re committed to building our talented team who champion collaboration, kindness and inclusivity. Join our team, and help recognize a healthy future for your career and for all Canadians.

Why this role is important?

Senior Copywriter, Loblaw Agency   6mth Contract

About Loblaw Agency

Loblaw Agency is Loblaw Groups in-house creative agency. At Loblaw Agency, we specialize in expertly translating our customers needs into real, engaging work that speaks to Canadians and drives brand love. Join our growing team of creative thinkers and dream up original creative for some of Canada s most loved and trusted brands! 

The Role

Do you like words? Specifically imagining them, typing them and sorting them into brilliant, efficient sentences? Then this is the role for you. Loblaw Agency is currently looking for a Senior Copywriter to join our team. Reporting to the Associate Creative Director, the Senior Copywriter will work in partnership with a Manager of Art Direction and play an integral role on our Loblaw Agency team. The chosen candidate will develop concepts and write copy in support of Shoppers Drug Mart and its associated brands. This includes copywriting for marketing campaigns, video scripts, national radio campaigns, in-store signage, website and email assets, marketing books, permanent store graphics, digital media, etc. The Senior copywriter will also be responsible for music selection, talent casting, directing talent on set and in-studio.

If you are passionate about unique, imaginative, data-driven and customer-centric ideas, if you are excited about working on Shoppers Drug Mart one of the most recognized and trusted names in Canadian retail and if you thrive in an engaging, collaborative, fast-paced environment, we d like to meet you. Like now.

Key Responsibilities:

• The Senior Copywriter will partner with a Manager, Art Direction on concept development and messaging structure for key campaigns and all types of consumer-facing materials
• Strong strategic skills to ensure concepts are insight-driven and on brief
• Attend briefings and kick-off meetings and offer insight and expertise on best practices for messaging
• Develop concepts and copy across consumer-facing channels including in-store signage, out of home, print, digital, social, broadcast (scripts for radio, TV, OLV) etc.
• Ensure a seamless message across all consumer touchpoints that reflects the brand
• Lead presentations of creative concepts and messaging to various marketing teams and Senior Management
• Ensure all projects meet brand standards and are completed on schedule
• Review talent castings and direct radio records/shoots as required to ensure the quality of the creative vision
• Keep abreast about advertising trends, consumer surveys and other data regarding marketing related to Shoppers Drug Mart and its products and services
• Use organizational skills to maintain processes that provide structure to workflow of copy within the creative department

Qualifications:

• Minimum 7 years of experience in copywriting/advertising/communications
• College or University degree, with a focus on writing & marketing communications, creative advertising or equivalent
• Demonstrated proficiency of writing across all channels retail copywriting, digital, radio and script writing experience necessary
• Hands-on experience in creative copywriting and talent direction for radio, video production
• Experience in brand development in all multichannel marketing (Social, Digital, Apps, Experiential, Events, TV, Print, OOH, etc.)
• Extreme attention to detail and strong multi-tasking/organizational skills
• Knowledge of the marketplace and industries we operate in, creative strategy, and the competitive landscape
• A passion for big idea thinking and consumer-centric storytelling and writing content that stands out in today s world
• A conceptual thinker that is confident presenting big ideas at meetings and brainstorming sessions
• Able to work independently and collaborate with a fast-moving team, in a stimulating and ever-evolving environment

Why work at Shoppers Drug Mart?
 

Acting as consultants, supporting internal customers and the Associate-Owners, you will get experience unique to the retail industry while working for an award-winning national brand.   Benefit from a competitive pay program and online learning through Academy.

Take ownership of your work and find more ways to care about your work, co-workers, customers and community.

How You ll Succeed:

At Shoppers Drug Mart Inc., we seek great people to continually strengthen our culture.  We believe great people model our values, are authentic, build trust and make connections. 

If that sounds like you, and you are open-minded, responsive to change and up to the challenges provided in a fast-paced retail environment, apply today. 

Employment Type:

Full time

Type of Role:

Temporary (Fixed Term)

Shoppers Drug Mart Inc. recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.
 

In addition, we believe that compliance with laws is about doing the right thing.  Upholding the law is part of our Code of Conduct it reinforces what our customers and stakeholders expect of us.

Please Note: If you have Employee Self Service (ESS) on Workday, apply to this job via the Workday application.