Senior Engagement Specialist - Paid, Earned & Owned

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Job Title: Senior Engagement Specialist - Paid, Earned & Owned
Location: Arden Hills, MN, Midwest United States, USA

Company: Land O Lakes
Industry Sector: Agribusiness
Industry Type: Input Retail, Cooperative and Related Crop Services
Job Type: Full Time

Job Description: As stated in the Land O'Lakes Job Posting policy, all employees who post for an internal opening must inform their current manager at the time they apply.

Our growth relies on our extraordinary talent. Unlock your greatest potential at Land O'Lakes by continuing to make a difference, driving results and growing your career.

Senior Engagement Specialist - Paid, Earned & Owned

Do you love finding innovative ways to bring brand strategies to life? Using consumer insights to connect with audiences in a meaningful way? How about working for a cooperative striving tirelessly to improve food security for the planet?

The Land O'Lakes Brand Engagement Team is looking for a Senior Engagement Specialist - Paid, Earned & Owned. This individual will lead audience-first, cross-channel engagement planning to inspire those audiences and drive business results. A critical component of this role will be paid media expertise, as this person will also serve as the primary leader of our paid media investments with our media agencies. Experience in the agricultural industry is a plus.

Key Responsibilities

Engagement Planning: Develop and execute strategic engagement plans that prioritize the audience's perspective, ensuring that all campaigns are aligned with consumer insights and behaviors.

Cross-Channel Strategy: Drive an integrated consumer experience through a holistic omni-channel strategy that optimizes and delivers intended results.

Collaboration with Media & Agencies: Serve as the primary point of contact for our media partners and agencies, managing day-to-day relationships and ensuring seamless execution of media investments & strategies.

Innovation and Optimization: Stay at the forefront of marketing and media solutions, bringing innovative concepts to meet business objectives and organizational goals.

Qualifications

Education: Bachelor's degree in Marketing, Communications, Business, or a related field.

Experience: Minimum of 5 years of experience in engagement strategy, brand management, or a related role within a marketing or media agency environment.

Industry Expertise: Strong understanding of consumer behavior, cross-channel marketing strategies and standard media platforms & tools, notably regarding search & social.

Communication: Excellent communication and relationship-building skills, and the ability to build support for and defend recommendations.

Resourceful Nature: When something needs to get done, you always find a way to make it happen while balancing multiple projects with tight deadlines

Analytic Mindset: A mind for translating data into meaningful business insights and strategy

Creative Thinker: A passion for innovation and staying ahead of industry trends.

Bold Collaborator: Demonstrated ability to build consensus and partnership across a range of key stakeholders and internal peers in a matrixed organization, including analytics teams, brand strategy & creative teams, public relations teams and deep subject matter experts.

Join our team to revolutionize the consumer experience and drive impactful engagement through innovative and audience-centric strategies.

The salary range for this role is $91,120 - $136,680. In most cases, candidates offered employment can expect to be hired at a pay rate near the middle of our salary ranges.

Grade:

E11

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Job Post Date: 04/02/25