Brand Strategy Manager

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Job Title: Brand Strategy Manager
Location: Arden Hills, MN, Midwest United States, USA

Company: Land O Lakes
Industry Sector: Agribusiness
Industry Type: Input Retail, Cooperative and Related Crop Services
Job Type: Full Time

Job Description: Brand Strategy Manager

The Brand Strategy Manager will help drive and elevate foundational brand strategy work across a diverse portfolio of brands within Land O' Lakes. The role will oversee and help lead brand planning, including architecture, positioning, assessment and foundational brand strategy work, as well as trend forecasting and customer journey/experience work. This role will ensure that all work is grounded in consumer/customer insights. In addition, continue to elevate our brand planning thinking and create thought-leadership on key topics.

Key Responsibilities:

Insight development: Lead and collaborate with cross-functional partners and leaders on consumer data, trends and culture, brand/market research to synthesize learnings and derive insight that moves our brands forward and grows our business. Ensure successful insights projects with cross-functional internal teams, vendors and agencies and set the standard for insight development and impact.

Brand Planning: Lead, build and communicate our long-term, foundational brand strategy and brand planning work. Build the toolkit for the broader marketing organization adoption and utilization. Work collaboratively to build buy-in and successfully navigate a highly matrixed environment.
Research: In partnership with internal and external partners, lead the analysis of industry trends, competitive positioning, and consumer needs and behavior to understand our brands' consumer/customer and cultural landscape.
Messaging: Lead and develop foundational brand messaging documents and work with cross-functional teams to ensure that messaging is relevant and consumer-first.
Trend Forecasting: Steer and continue to scale our internal trend practice, monitoring cultural/consumer change and creating demand for our trend research. Continue to find new ways to connect dots and share our trend reporting to bring outside thinking into the organization.
Customer Journey/Customer Experience Development: Lead cross-functional teams to deliver consumer/customer-first customer experience and journey mapping. Facilitate integrated sessions/workshops, develop foundational tools, and map and deliver on modern customer journeys/experiences.
Storytelling: Help tell great stories and share our successes with internal and external audiences. Communicate and cultivate impactful stories using writing, visuals, and verbal communication such as personas, customer stories, videos, and other tools.
People Management: Previous people management skills required. This role will manage a group of three internal strategists, as well as own the agency and vendor relationship.

Desired Experience and Education

Bachelor's degree or equivalent advertising agency experience.
12+ years of overall marketing experience with 8+ years' experience with Brand Planner, Creative Strategist, Consumer Insights/Researcher, or related in an agency, research firm or similar environment.
Strong verbal skills, strong writing skills, and excellent interpersonal relationship building skills
Strong story telling skills - deck writing, user stories - develop a narrative and amplify with visuals and data; ability to translate brand strategies to paid/earned/owned activations.
Experience working in cross-disciplinary teams
Experienced in balancing multiple projects and tight deadlines, collaborating deeply with people from multiple disciplines along the way
Experienced working on CPG and/or agriculture brands

The salary range on this role is $120,880 - $181,320

About Land O'Lakes, Inc.

Join us and be part of a Fortune 250, farmer- and member-owned cooperative that is reimagining the business of food. We have been named a Top Workplace by Indeed and LinkedIn, and to the TIME 100 Most Influential Companies list.

Benefits for most full-time roles include medical, dental, vision, PTO, life & disability insurance, education assistance, a 401k and a variety of well-being resources. Most part-time employees are eligible for prorated PTO, holiday pay, employee development programs, prorated education assistance, and a 401(k).

Land O'Lakes, Inc. is an Equal Opportunity Employer (EOE) M/F/Vets/Disabled. The company maintains a drug-free workforce, including post-employment substance abuse testing pursuant to a Drug and Alcohol Policy.

Neither Land O'Lakes, nor its search firms, will ever contact you and ask for confidential information over the phone or in email. If you receive a call or email like this, please do not provide the information being requested.

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Job Post Date: 04/02/25