Bonnie Johnson
May 06, 2025
Media ArticleWorld Dairy Expo has announced that Haley Beukema will join its team as the new Digital Marketing Specialist. She will officially start her role on May 27, 2025. In this role, she will handle media communication, engage with people through digital platforms, and help design materials for the annual dairy event.
Beukema recently completed her studies at the University of Minnesota-Twin Cities. She earned her degree in Agricultural Communication and Marketing in May 2025. During college, she showed strong leadership by being active in the Gopher Dairy Club, Agricultural Education, Communication, and Marketing Club, and the Beta of Clovia Sorority. She also worked as a Communications Assistant in her department.
Haley is not new to the World Dairy Expo. She has attended the event for many years and has even taken part as an exhibitor. She grew up on a small family hobby farm in New Richmond, Wisconsin. There, her family raised Guernsey and Ayrshire cattle. These cattle were shown in many events—from county fairs to national shows. She has also been involved in the Wisconsin and American Guernsey Associations and was named the 2021 National Guernsey Queen.
Haley shared, “As a lifelong Expo attendee and exhibitor, I am incredibly excited to join the Expo team and impact the place where the global dairy community meets. I look forward to contributing to the execution of the event that had so much influence on my personal journey within the dairy industry!”
The World Dairy Expo is one of the biggest dairy events in the world. It brings together dairy experts, farmers, and producers for learning, competition, and business. The 2025 Expo will take place in Madison, Wisconsin, from September 30 to October 3.
Photo by: worlddairyexpo.com
