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In order to fuel the talent pipeline, younger generations must be presented with a positive image of agriculture and a comprehensive view into the diversity of the industry in a format appropriate to their interests. Understanding the need for increased participation in the agricultural industry in order to feed and fuel a growing and hungry world, AgCareers.com has created an e-book dedicated to inspiring young people to pursue careers in agriculture.
While all work is important and valuable regarding the continued pursuit of agricultural careers among younger generations, a more modern and interactive approach is necessary to reach and appeal to Generation Z and beyond. Creating a dynamic and interactive medium for which to view this important information is crucial to pique interest and persuade youth into the pursuit of a career in agriculture. An e-book is also a preferred medium to spread this message, because it can be widely distributed for a low cost to agricultural educators and advocates at the secondary and post-secondary levels.
The Careers in Agriculture digital e-book is designed as a guide for students and young people considering their career opportunities by presenting them with a current, in-depth view of the agricultural industry. This digital e-book fulfills the following purposes:
All pages are equipped with interactive links including videos, further reading, and more. When opened by the intended audience, this digital e-book has the capabilities to educate, entertain, and engage those who may not have considered agriculture previously. We therefore invite you to join us in the promotion of the Careers in Agriculture e-book in order to accomplish its intended mission.
Currently, the e-book is available tailored to the United States, but AgCareers.com intends to release a Canadian edition of the e-book in early 2018.
The digital e-books can be accessed at the following links. Two versions of the digital e-book have been created: one features the AgCareers.com Career Profiles and one does not.
View the Careers in Agriculture E-Book
View the extended Careers in Agriculture E-Book complete with the Career Profiles
The AgCareers.com Career Profiles, currently housed on the AgCareers.com website, feature 255 unique agricultural career descriptions complete with typical responsibilities, job outlook, education requirements, typical employers, and current jobs available. If you choose to help promote the digital e-book, AgCareers.com asks that you consider your audience and which version they would most benefit from viewing. We recommend sharing the version including the Career Profiles with high school and early college students. The version without the Career Profiles is better suited to more advanced college and university students or young professionals.
To view our Career Profiles online, visit www.agcareers.com/career-profiles/
AgCareers.com has created quote images complete with graphics and quotes from the e-book for your business, organization, or school to share via your websites or social media accounts. You can access these images here.
A social media communications plan has also been created and can be accessed here. Please use the designated hashtag #WeNeedAgCareers if you choose to promote the e-book on social media.
AgCareers.com thanks you for your continued support and promotion of this valuable tool to encourage the pursuit of agricultural careers.
