Position Summary

The Director of Sales is responsible for leading the strategy, execution, and performance of a North American dealer sales organization within the agricultural equipment industry. This leadership role drives revenue growth, market share expansion, and dealer success while serving as a key member of the senior leadership team.

Key Responsibilities

• Lead and develop regional sales and sales support teams across North America
• Drive annual sales planning, forecasting, pricing, and market growth strategies
• Strengthen and expand independent dealer relationships and performance
• Partner cross-functionally with marketing, finance, operations, and engineering
• Oversee product launches, dealer development programs, and customer engagement initiatives
• Monitor market trends, sales data, and customer feedback to inform strategy

Qualifications

• Bachelor’s degree required; MBA preferred
• 8+ years of senior sales leadership experience within dealer-based, agricultural, or capital equipment markets
• Proven ability to lead high-performing teams and execute growth strategies
• Strong analytical, communication, and leadership capabilities

Travel

• Approximately 25–30% travel across North America, with occasional international travel

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