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Demand Generation Effectiveness


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Job Title: Demand Generation Effectiveness
Location: Jakarta, Indonesia
Company: Corteva
Industry Sector: Agribusiness
Industry Type: Chemical, Pesticide and Fertilizer
Career Type: Marketing/Branding
Job Type: Full Time
Minimum Years Experience Required: N/A
Salary: 0
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Description


  • Serves as gatekeeper of market (seeds and CP) and customer data (loyal & new ones)
  • Working with Demand Generation Lead for CP and DSM for Seeds to:
    1. Establishes processes and tools for Activity Planning (Activity Planning, No. & Farmer Contacts, Activity Calendarization, Activity Tracking)
    2. Develop the ff. tools
      • Activity Evaluation & Surveys; Metrics & Improvement Goals - Purchase Intention, Retention, Conversion
      • Cost Tracking: - Cost per Farmer Contact & Cost per Farmer Generated
      • Cost Tracking: - Cost per Farmer Contact & Cost per Farmer Generated
      • Communication Clarity & Effectiveness - Positioning & FAB
    3. Develop Grower Programs and tracks implementation, ROI and effectiveness
  • Working with Digital Enablement, provides digital platform designed for both Territory and DG planning
  • Working with Marketing Communication, designs engagement game tools for DG activities

Qualifications


  • Bachelors degree in marketing or related field
  • Significant experience (7 years minimum) in business to business demand generation and marketing analytics (strong knowledge of pipeline performance measurement, insights and optimization)
  • A high-performer with proven success driving strategy, planning and execution of customer acquisition campaigns across multiple channels (website, paid search, social media, email marketing, etc.)
  • Strong analytical background and passion for data
  • Experience partnering with sales on pipeline development
  • Demonstrated ability to interpret and present data relationships between key business concepts
  • High level of initiative and ability to work independently
  • Passionate professional capable of demonstrating ROI for marketing programs
To apply please click on APPLY TO THIS POSITION
Job Post Date: 12/07/19
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