Employing Unit: Colonial Farm Credit

Position Title: Digital Marketing and Sales Specialist

Salary Information: $65,000+ commensurate with experience and qualifications

plus superb benefits package provided to all employees including up to 9% 401k contributions and profit sharing program

Position Summary

Colonial Farm Credit (www.colonialfarmcredit.com) is an agricultural credit cooperative and provides loans for farms and country homes; land purchase, home construction, and improvements; buildings, machinery, livestock, and equipment; production capital for both full-time and part-time farmers; and ag-related businesses. We have approximately 75 employees and office hours are 8 AM-4:30 PM Monday through Friday.

We have an excellent employment opportunity for a Digital Marketing and Sales Specialist. Under the direction of the Chief Strategy Officer, this position's key responsibilities include:

• Digital Marketing Campaigns: Develop, implement, and manage digital marketing campaigns across various channels including social media, email, search engines, and display advertising.
• Analytics and Reporting: Monitor and analyze the performance of digital marketing campaigns using available tools and provide regular reports with insights and recommendations.
• Content Creation: Create engaging and relevant content for our website, social media, and email newsletters to attract and retain customers.
• Customer Engagement: Engage with customers through social media platforms, responding to inquiries and fostering a positive online community.
• Sales Support: Collaborate with the sales team to develop and implement strategies to generate leads and convert them into customers.
• Market Research: Conduct market research to identify trends, customer needs, and competitive landscape to inform marketing strategies.
• Budget Management: Assist in managing the digital marketing budget, ensuring cost-effective strategies and maximizing ROI.

Education, Experience, and Requirements (things you need to be successful)

• Bachelor's degree in marketing, business, communications, or a related field.

• Minimum of three years of experience in digital marketing and sales, preferably in the banking or financial services industry.
• Proficiency in digital marketing tools and platforms (e.g., HubSpot, Google Analytics, social media management tools).
• Strong understanding of SEO, SEM, and content marketing.
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Creative thinking and problem-solving skills.
• Ability to work independently and as part of a team.

• Superior attention to detail
• Exceptional interpersonal, communication (written and oral), customer service, and grammatical skills
• Acceptable background reports (credit, criminal, driving, drug screen, and education)

Location: Mechanicsville office preferred

Applications accepted until end of the day Friday, July11, 2025

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