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Social Media Strategist


Social media strategists develop manage and track internet content on their employer’s social media pages. Because of the popularity of social media, social media strategists play a crucial role in defining agriculture’s brand to the masses.



What responsibilities will I have?

  • Familiarity with existing social media outlets and commitment to knowledge of new outlets
  • Write effective content for the web
  • Support digital campaigns that have social media components and provide thought leadership and tactics to drive optimum consumer and commercial engagement
  • Manage day-to-day social editorial calendar for social media channels and drive participation
  • Protect the organization and its brands by responding to issues that arise in social media
  • Familiarity with social media analytics metrics and resources
  • Record social media analytics and performs forecasting for marketing to achieve sales objectives
  • Draw conclusions and makes recommendations based on campaign analysis
  • Manage external vendor relationships
  • Lead and manage marketing projects, including planning, budget and status reporting 
  • Monitor and analyze metrics and outcomes of marketing programs. 
  • Track and report on budget for assigned programs. 
  • Suggest, develop, and implement tests and mail strategies for assigned programs


What education and training is required?

Social media strategist may have a bachelor’s degree, or even a graduate level degree in communications. When working in the agriculture industry, an agriculture communications degree is more competitive for job seeking individuals.  


To pursue a career as a social media strategist:

The following high school courses are recommended:  agricultural education, English, communication, graphic design and computer courses.


Where can I work?

Social media strategist are employed by various size companies and organizations who have a desire to marketing their corporate brand via social media sites. 


Future Job Market / Outlook

The future outlook for a social media strategist will be good over the next five years.


Suggested Professional Organizations and Associations

  • AgChat Foundation
  • Public Relations Society of America
  • National Agri-Marketing Association
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