Overview

Social media strategists develop manage and track internet content on their employer’s social media pages. Because of the popularity of social media, social media strategists play a crucial role in defining agriculture’s brand to the masses.

What responsibilities will I have?

• Familiarity with existing social media outlets and commitment to knowledge of new outlets
• Write effective content for the web
• Support digital campaigns that have social media components and provide thought leadership and tactics to drive optimum consumer and commercial engagement
• Manage day-to-day social editorial calendar for social media channels and drive participation
• Protect the organization and its brands by responding to issues that arise in social media
• Familiarity with social media analytics metrics and resources
• Record social media analytics and performs forecasting for marketing to achieve sales objectives
• Draw conclusions and makes recommendations based on campaign analysis
• Manage external vendor relationships
• Lead and manage marketing projects, including planning, budget and status reporting 
• Monitor and analyze metrics and outcomes of marketing programs. 
• Track and report on budget for assigned programs. 
• Suggest, develop, and implement tests and mail strategies for assigned programs

What education and training is required?

Social media strategist may have a bachelor’s degree, or even a graduate level degree in communications. When working in the agriculture industry, an agriculture communications degree is more competitive for job seeking individuals.  

To pursue a career as a social media strategist:

The following high school courses are recommended:  agricultural education, English, communication, graphic design and computer courses.

Where can I work?

Social media strategist are employed by various size companies and organizations who have a desire to marketing their corporate brand via social media sites. 

Future Job Market / Outlook

The future outlook for a social media strategist will be good over the next five years.

Suggested Professional Organizations and Associations

• AgChat Foundation
• Public Relations Society of America
• National Agri-Marketing Association