Sale trainers plan, develop, implement and evaluate training and development programs for company sales staff.
What responsibilities will I have?
- Design and coordinate staff training programs based on organizational and employee needs
- Analyze training needs to ensure objectives and goals of the organization and work area are met
- Develop training resources e.g. preparation of notes and visual displays from researched information
- Conduct training courses including demonstrating equipment, operating video recorders/cameras and leading group discussions or role-playing activities, or employ experts to do so
- Evaluate the effectiveness of training programs; evaluation involves using such methods as surveys, questionnaires, interviews and observation, then using the results to plan future courses or to amend existing ones
- Obtain information on work-related external courses, prepare reports on their suitability and make recommendations on staff attendance at training courses
- Provide career development sessions for existing staff and conduct induction sessions for new employees
- Assist in the recruitment, development, utilization and retention of work force
- Work with Training Manager and Sales Marketing Managers to design, develop and/or deliver advanced sales manager training program and experienced sales content.
- Workswith Training Manager on Succession Planning process for member or retail operations
- Coordinate follow-up and evaluations with employees to assure new skills and techniques have successfully been implemented on the job
- Work directly with member and retail division and HR managers to assess, deliver and ensure implementation of knowledge and skills
What education and training is required?
A bachelor’s degree in human resources, agriculture education, agriculture business or degree relating to product/services being offered is required.
To pursue a career as a sales trainer:
The following high school courses are recommended: agricultural education, mathematics, biology, business courses and computer courses.
Where can I work?
Sales trainers work for companies who have larger sales staffs to ensure they are able to perform their job effectively. Some trainers may be self-employed and contract with companies who need their services.
Future Job Market/Outlook
The job outlook for a sales trainer will be good over the next five years.
Suggested Professional Organizations and Associations
- National Association of Sales Professionals
- Professional Sales Association
- National Ag Retailers Association
- Agricultural Speakers Network