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Sales Trainer



Sale trainers plan, develop, implement and evaluate training and development programs for company sales staff.


agriculture sales trainer


What responsibilities will I have?

  • Design and coordinate staff training programs based on organizational and employee needs
  • Analyze training needs to ensure objectives and goals of the organization and work area are met
  • Develop training resources e.g. preparation of notes and visual displays from researched information
  • Conduct training courses including demonstrating equipment, operating video recorders/cameras and leading group discussions or role-playing activities, or employ experts to do so
  • Evaluate the effectiveness of training programs; evaluation involves using such methods as surveys, questionnaires, interviews and observation, then using the results to plan future courses or to amend existing ones
  • Obtain information on work-related external courses, prepare reports on their suitability and make recommendations on staff attendance at training courses
  • Provide career development sessions for existing staff and conduct induction sessions for new employees
  • Assist in the recruitment, development, utilization and retention of work force
  • Work with Training Manager and Sales Marketing Managers to design, develop and/or deliver advanced sales manager training program and experienced sales content.
  • Workswith Training Manager on Succession Planning process for member or retail operations
  • Coordinate follow-up and evaluations with employees to assure new skills and techniques have successfully been implemented on the job
  • Work directly with member and retail division and HR managers to assess, deliver and ensure implementation of knowledge and skills


What education and training is required?

A bachelor’s degree in human resources, agriculture education, agriculture business or degree relating to product/services being offered is required.


To pursue a career as a sales trainer:

The following high school courses are recommended:  agricultural education, mathematics, biology, business courses and computer courses.


Where can I work?

Sales trainers work for companies who have larger sales staffs to ensure they are able to perform their job effectively. Some trainers may be self-employed and contract with companies who need their services.


Future Job Market/Outlook

The job outlook for a sales trainer will be good over the next five years.


Suggested Professional Organizations and Associations

  • National Association of Sales Professionals
  • Professional Sales Association
  • National Ag Retailers Association
  • Agricultural Speakers Network 
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