Overview

Sales representatives specializing in agricultural equipment, ag systems, or precision agriculture technology optimize retail sales of their products to an assigned territory.

What responsibilities will I have?

• Oversee retail sales and promotion of products and relationship building
• Conduct sales calls and presentations
• Make recommendations to customers
• Monitor competitive activities
• Implement marketing tools and maintain public relations through customer education and promotion of new products and services
• Develop sales territory for future growth
• Manage inventory of new and used equipment and parts
• Maintain relationships within dealer guidelines and provide after sales product follow-ups as well as support equipment operations as needed
• Attend industry tradeshows and events to represent products and communicate with customers in-person
• Coordinate with billing or accounting staff to ensure accurate invoicing
• Monitor market conditions and changes

What education and training is required?

A bachelor’s degree in business, agricultural business, agriculture, marketing, or agricultural systems is most often preferred to be a sales representative – equipment and ag systems.

To pursue a career as a Sales Representative – Equipment and Ag Systems:

The following high school courses are recommended: agricultural education, agricultural mechanics, business courses, computer courses, and mathematics.

Typical Employers:

Sales representatives in agricultural equipment and ag systems most often work for agricultural equipment manufacturers and dealerships or ag systems manufacturers and dealers.

Future Job Market/Outlook

The future outlook for a sales representative in ag equipment and ag systems will be good over the next five years. 

Suggested Professional Organizations and Associations

• Farm Equipment Manufacturers Association
• North American Equipment Dealers Association
• State and regional equipment dealers associations