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Product Development Manager / Demand Planner



Product development managers oversee product control, strategy and distribution throughout sales networks.



What responsibilities will I have?

  • Develop new products through an existing range of key accounts and customer contacts
  • Identify and develop new technology that will potentially add value to the company
  • Assess the profitability of new products through market research and competitive analysis
  • Work closely with other business units to trial products and plan field trials
  • Assist in positioning product performance and present at company meetings as well as commercialization meetings
  • Manage global development programs including proper design and execution of activities across multiple areas according to approved budgets and timelines
  • Train and support sales staff
  • Develop label use recommendations
  • Manage relationships with production personnel, stakeholders, trial staff and brand managers
  • Analyze and communicate results and recommendation to upper management
  • Assist with customer service calls as necessary


What education and training is required?

In the agricultural industry, a master’s or a doctorate degree in your desired field is typically required. For example, you may need a degree in plant pathology to work as a product development manager for a seed or crop services company.


To pursue a career as a Product Development Manager / Demand Planner:

The following high school courses are recommended: agricultural education, a focus on sciences, computer and business courses, and mathematics.


Where can I work?

Product development managers work for medium to large-scale agricultural companies and organizations as well as some governmental agencies. 


Future Job Market / Outlook

The future outlook for a product development manager will be great over the next five years. 


Suggested Professional Organizations and Associations

  • Product Development and Management Association
  • National Society of Professional Engineers
  • Institute of Food Technology
  • Institute of Electrical and Electronics Engineers
  • American Society of Plant Biology
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