Product Development Manager / Demand Planner
Product development managers oversee product control, strategy and distribution throughout sales networks.
What responsibilities will I have?
- Develop new products through an existing range of key accounts and customer contacts
- Identify and develop new technology that will potentially add value to the company
- Assess the profitability of new products through market research and competitive analysis
- Work closely with other business units to trial products and plan field trials
- Assist in positioning product performance and present at company meetings as well as commercialization meetings
- Manage global development programs including proper design and execution of activities across multiple areas according to approved budgets and timelines
- Train and support sales staff
- Develop label use recommendations
- Manage relationships with production personnel, stakeholders, trial staff and brand managers
- Analyze and communicate results and recommendation to upper management
- Assist with customer service calls as necessary
What education and training is required?
In the agricultural industry, a master’s or a doctorate degree in your desired field is typically required. For example, you may need a degree in plant pathology to work as a product development manager for a seed or crop services company.
To pursue a career as a Product Development Manager / Demand Planner:
The following high school courses are recommended: agricultural education, a focus on sciences, computer and business courses, and mathematics.
Where can I work?
Product development managers work for medium to large-scale agricultural companies and organizations as well as some governmental agencies.
Future Job Market / Outlook
The future outlook for a product development manager will be great over the next five years.
Suggested Professional Organizations and Associations
- Product Development and Management Association
- National Society of Professional Engineers
- Institute of Food Technology
- Institute of Electrical and Electronics Engineers
- American Society of Plant Biology