Search Media Manager


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Job Title: Search Media Manager
Location: Residence Based, Nationwide United States, USA
Company: Bayer
Industry Sector: Agribusiness
Industry Type: Plant & Soil Sciences, Seed & Biotechnology
Job Type: Full Time
Salary: Competitive
Job Description:

 

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

 

Search Media Manager 

 

YOUR TASKS AND RESPONSIBILITIES

This position is located in St Louis, MO or residence based in Illinois. 

 

In this role, you will be a core team member of Bayer Crop Science’s newly established Digital Hub—an integrated Digital Media and Analytics team. We are looking for a seasoned professional with proven strategic and technical expertise in Paid Search and SEO, with a desire to shape the future of the Digital Hub. You will establish the organization’s best practices across Paid Search and SEO and provide quality assurance for all Crop Science websites. 

The primary responsibilities of this role, Search Media Manager, are to: 

 

  • Develop best practices in paid search and search engine optimization strategies;
  • Coordinate with cross-channel planner in the review of paid search media plans;
  • Provide quality assurance for search engine optimizations across Bayer Crop Science websites;
  • Review paid search media performance with agencies and MarCom managers and proposes key in-flight optimizations;
  • Govern agency execution against established best practices and standards;
  • Facilitate training and upskilling of MarCom managers in best practices in paid search and search engine optimization;
  • Act as the internal "Google Expert" by building a broader understanding of how Google’s search, analytics (including GA 4), DV360, YouTube and Privacy Sandbox initiatives fit together and guide the marketing team on how to prepare for these dynamic changes.

 

WHO YOU ARE

 

Your success will be driven by your demonstration of our LIFE values.  More specifically related to this position, Bayer seeks an incumbent who possesses the following:

 

Required Qualifications:

 

  • At least five years of Paid Search experience with strong knowledge of best practices across Google Ads and Bing Ads platforms;
  • Excellent knowledge of managing paid search campaigns including use of search management platforms (e.g. SA360, Kenshoo, Marin), campaign optimization best practices and working with engine platforms on adopting new emerging features;
  • Proven record of developing processes to implement Paid Search industry best practices;
  • Excellent skills in identifying and communicating insights, often to stakeholders with non-technical backgrounds;
  • Strong consultative approach to developing and managing business relationships;
  • Experience scaling institutional knowledge to support senior team stakeholders, coach junior team members and build overall internal expertise;
  • Ability to work with cross-functional teams in a complex enterprise environment;
  • Strong data analysis abilities (e.g. familiarity with Excel v-lookups, pivot tables and basic functions);
  • Proficiency in online analytics platform (e.g. Google Analytics, Adobe).

 

Preferred Qualifications:

 

  • Experience in B2B industries, agriculture or commodities sector;
  • Additional online advertising experience across other paid advertising channels (e.g. Programmatic, Paid Search);
  • Understanding of organic search (SEO) best practices.
   
YOUR APPLICATION  
   

Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer. 
To all recruitment agencies: Bayer does not accept unsolicited third party resumes.
 
Bayer is an Equal Opportunity Employer/Disabled/Veterans
 
Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below. 

 
   
   
IMPORTANT NOTE for POTENTIAL US CANDIDATES: Bayer active employees are required to disclose their vaccination status and if fully vaccinated, provide proof of vaccination status before participating in approved activities for fully vaccinated employees. Bayer defines fully vaccinated in alignment with CDC which is two weeks after completing the two-dose vaccine regimen or two weeks after completing the one-dose regimen. Additionally, if candidates are invited on site as visitors for in person interviews, they must provide proof of being vaccinated and comply with all safety protocols.  
   
   
Location: St. Louis|Residence Based|Chicago     
Division: Crop Science    
Reference Code: 450841     
 
 
Contact Us
   
Email: hrop_usa@bayer.com 
To apply please click on APPLY TO THIS POSITION
Job Post Date: 10/14/21
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