Digital Display Media Manager

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Job Title: Digital Display Media Manager
Location: Residence Based, Nationwide United States, USA
Company: Bayer
Industry Sector: Agribusiness
Industry Type: Plant & Soil Sciences, Seed & Biotechnology
Career Type: Engineering
Job Type: Full Time
Salary: Competitive
Job Description:


At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.


Digital Display Media Manager 



This position is located in St Louis, MO or residence based in Illinois, Minnesota or Ohio.


This position will be a core team member of Bayer Crop Science’s newly established Digital Hub—an integrated Digital Media and Analytics team. We are looking for a seasoned professional with proven strategic and technical expertise in Programmatic digital media and direct digital media planning and buying with a desire to shape the future of the Digital Hub. The ideal candidate should demonstrate a great capacity to take initiative, consistently deliver above expectations, a passion for quality and continuous improvement and a willingness to work hard and be rewarded. This individual will be directly responsible for developing digital media planning, execution and optimization strategies and will assist the Digital Media Lead in assessing direct digital buy partners, as well as interpreting agency performance across programmatic and direct digital display buys.


The primary responsibilities of this role, Digital Display Media Manager, are to: 


  • Establish the paid digital display media strategy for the portfolio and individual brands;
  • Develop best practices in paid digital display media across direct and programmatic buys;
  • Coordinate with cross-channel planner in the review of digital display media plans to ensure it delivers against the set strategy;
  • Assess direct digital media buy partnerships based on key business metrics, target audience data and historical performance;
  • Use existing tactics to their fullest extent and balance the use of traditional tactics with a willingness to embrace experimentation in a structured way;
  • Review digital display media performance with agencies and Marketing Communications managers and propose key in-flight optimizations;
  • Govern agency execution against established Key Performance Indicators (KPIs), best practices and standards for digital media;
  • Facilitate training and upskilling of Marketing Communications managers in best practices in digital display media.




Your success will be driven by your demonstration of our LIFE values. More specifically related to this position, Bayer seeks an incumbent who possesses the following:


Required Qualifications:


  • At least three years of Programmatic Media experience;
  • Strong knowledge of leading DSP platforms including, but not limited to, Display and Video 360 and The Trade Desk;
  • Proven record of developing processes to implement Programmatic media best practices;
  • Strong consultative approach to developing and managing business relationships;
  • Ability to work with cross-functional teams in a complex enterprise environment.
  • Success in developing media tactical plans supporting Guaranteed and Open Exchange buy types.


Preferred Qualifications:


  • Experience in B2B industries, agriculture or commodities sector;
  • Additional online advertising experience across other paid advertising channels (e.g. Paid Social Media, Paid Search);
  • Familiarity with non-digital media best practices;

Relocation may be offered for this role.



Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer. 
To all recruitment agencies: Bayer does not accept unsolicited third party resumes.
Bayer is an Equal Opportunity Employer/Disabled/Veterans
Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below. 

IMPORTANT NOTE for POTENTIAL US CANDIDATES: Bayer active employees are required to disclose their vaccination status and if fully vaccinated, provide proof of vaccination status before participating in approved activities for fully vaccinated employees. Bayer defines fully vaccinated in alignment with CDC which is two weeks after completing the two-dose vaccine regimen or two weeks after completing the one-dose regimen. Additionally, if candidates are invited on site as visitors for in person interviews, they must provide proof of being vaccinated and comply with all safety protocols.  
Location: St. Louis|Residence Based|Residence Based|Residence Based     
Division: Crop Science    
Reference Code: 518961     
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To apply please click on APPLY TO THIS POSITION
Job Post Date: 11/19/21
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