At Bayer we re visionaries, driven to solve the world s toughest challenges and striving for a world where ,Health for all, Hunger for none is no longer a dream, but a real possibility. We re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining impossible . There are so many reasons to join us. If you re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there s only one choice.

Customer Communications Lead

The Customer Communications Lead strives to:

• have customers choose Bayer as their preferred provider for their operation;
• enable customer facing teams to run their local business for the benefit of customers and Bayer; and
• improve Bayer s customer experience and maximize awareness, engagement and the value of the Bayer brand while optimizing ROI through impactful campaigns.

Bayer is committed to a flexible hybrid working environment. This is a permanent position in Canada, preferably based out of Guelph, Ontario.

What you will do:

• Lead the development and implementation of communicationstrategies that enhanceawareness, consideration,demand andloyalty for key brands and the overall Bayer portfoliousinga mix of communicationmediums?
• Co-createwith cross functional stakeholders including the Canadian Marketing Community as wellas Product Teams, Market Development, Legal and Regulatory. The goal being to raise alignment and increase the impact of broad foundational components and localized flexible tactics that ensure customer relevance and maximize impact and efficiency?
• Reinforce the Bayer brand experience striving for stakeholders to uphold brand standards and consistency
• Guideinternaland external stakeholders as well as agencyresources toensurepositioning isconsistent withenterprise, brandandmarketing objectives
• Lead development of prioritizedsupportmaterials,advertising andsponsorships
• Lead development of campaigns thatenhancethe launchofnew products and accelerate the growth of prioritizedexisting brands/solutions?
• Lead contentcreationthatsupportsprioritizedcustomer facingactivities. This can include major fieldtours, tradeshows,customer events and other customer focused requirements at the Unit level?
• Managecommunicationplanstodeliver on-timeandwithin definedbudgets while optimizingROI
• Through digital means,actively seekefficient and impactful waystoconnectwith customers both broadly (mass) and targeted

Who you are:

• B.A./B.S.in Agriculture, Marketing, Communications, or Business, with aminimum of 5 years of aligned experience
• Thorough understanding of communications, direct marketing and technicalunderstanding of Bayer s complete portfolio
• Strong knowledge of the grower customer? in Canada
• Effective organizational, project management and time management abilities?
• Able to prioritize effectively and have strong attention to detail?
• Ability to work effectively in cross-functional teams whilesupporting multiple priorities and deadlines?
• Commitment to co-creation, collaboration and teamwork
• Possess a valid Canadian driver s license

Desired

• Fluent in English and French considered an asset.

What we offer:

• Competitive compensation and rewards package
• Collaborative, diverse and inclusive culture
• Career development and global opportunities
• Work-life flexibility programs such as flex hours, employee discounts, volunteer days, wellness, and other employee offerings

Bayer is committed to fostering, cultivating and preserving a culture of Inclusion and Diversity. We embrace and encourage our employees differences and believe that our people are our most valuable asset. The collective sum of individual life experiences, knowledge, innovation, self-expression, unique capabilities that our employees invest in their work represents our culture, reputation, and Bayer s values and purpose.

All referral candidates must first be submitted via our internal referral system by a current Bayer employee in order to participate in the referral program. Once a Bayer employee has successfully referred you in our system, you will receive an automated email with instructions on how to complete your application.

This posting will be available for application until July 9, 2025.

Bayerwelcomes and encourages applications from people with disabilities. Candidates participating in ourselection process requiring accommodation due to a disability or medical need are encouraged to notify the Bayer representative that they will be meeting with to ensure appropriate arrangements can bemade.

Location:

Guelph

Division:

Crop Science

Reference Code:

848723