Trade Marketing Specialist

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Job Title: Trade Marketing Specialist
Location: Ho Chi Minh City, International/Other

Company: Archer Daniels Midland Company (ADM)
Industry Sector: Agribusiness
Industry Type: Input Retail, Cooperative and Related Crop Services
Job Type: Full Time

Job Description: Job Description

RESPONSIBILITY

Develop Channel Plan

Support Marketing Manager and coordinate with Sales Managers to create channel plans for General Trade, Modern Trade, and E-commerce.

Define store classification, products, pricing, promotions, and new product pipeline.

Plan & Execute Sell-Out Programs

Work with Sales Managers to implement sell-out programs, including promotions, discounts, rebates, and loyalty schemes for GT and MT.

Plan & Execute POS Visibility

Plan and execute in-store and out-of-store visibility initiatives in coordination with Sales and Brand Marketing.

Plan & Execute Shopper Marketing Initiatives

Support Marketing Manager to execute shopper marketing activities:

Manage Brand Advisors team
Organize store activations
Co-branding activities and shopper promotions at GT & MT stores

Market Intelligence

Track monthly ADM performance and competitor activities (new products, pricing, sell-out, shopper marketing).

Visit points-of-sale/customers at least once a week.

REQUIREMENTS