• Leading implementation of B2B marketing strategy in APAC
• Driving customer engagement and events across the region
• Developing and executing campaigns to generate leads and grow awareness of ADM Pet Nutrition Pantry
• Identifying key trends, opportunities, and challenges within pet nutrition industry to recommend innovative strategies
• Managing B2B marketing budget with efficiency and ROI tracking

• Supports the development of B2B marketing strategy for the region, aligned with global business goals and regional market dynamics.
• Leads execution of ADM Pet Nutrition's marketing strategy and vision
• Implements product innovation pipeline (I2L)
• Monitors and reports on key performance metrics, providing actionable insights and recommendations for continuous improvement

• Develop and maintain strong relationships with key B2B customers and stakeholders
• Leads tradeshow planning and execution while tracking budget and ROI
• Assists the sales team with customer engagements and lead management
• Creates high-impact presentations for current and potential customers
• Develops lead engagement strategies

• Leverage digital marketing channels (email, social media, webinars, etc.) to maximize reach and impact.
• Create compelling content and materials, including brochures, presentations, white papers, case studies, and digital assets while maintaining ADM brand integrity
• Connects with cross-functional teams to source information for new materials

• Supports the scientific team with market insights
• Sources market and consumer data for use in case studies and trend reports
• Identify key trends, opportunities, and challenges within the pet nutrition industry to inform marketing priorities.

• Manage the marketing budget for the APAC region, ensuring efficient allocation of resources and ROI tracking

• Bachelor's degree in Marketing, Business Administration or similar field. Advanced degree preferred.
• 4+ years of experience in B2B marketing
• Pet nutrition/ingredients is preferred. Human or animal nutrition is also acceptable.
• Experience working with an Asia regional team (beyond China) is important.
• Full professional proficiency in Mandarin and English
• Strategic thinking, problem-solving, and innovative mindset
• Experience in tradeshow management and execution is required
• Prior experience managing marketing budget independently is necessary
• Availability to travel within China and the APAC region as needed
• Strong interpersonal, verbal, and written communication skills
• Experience with email marketing or marketing automation is a strong plus
• High level of confidentiality, integrity and business ethic
• Ability to work in a fast-paced, cross-cultural team

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