• Develop and maintain mid- to long-term commercial strategies for human and animal probiotic products across relevant channels (e.g. retail, practitioner, veterinary, feed, B2B, export).
• Design, implement, and govern pricing corridors across core markets, informed by cost-to-serve, competitive benchmarks, regulatory constraints, and customer value.
• Own and maintain cost price structures, including COGS, landed cost, and market-specific cost variations, ensuring transparency and consistency across regions.
• Partner with Finance and Supply Chain to ensure pricing strategies reflect input cost changes, manufacturing efficiencies, and scale benefits.
• Support go-to-market and launch pricing strategies for new products, ensuring alignment with portfolio positioning and margin targets.

• Lead annual and rolling commercial planning processes, including sales forecasts, budgets, and volume/value projections by market and channel.
• Integrate pricing corridors and cost assumptions into demand planning and commercial forecasts.
• Monitor revenue, gross margin, and contribution by product, market, and customer.
• Identify pricing leakage, margin erosion, and structural cost risks, recommending corrective actions.

• Analyse market trends, competitive pricing, and customer willingness-to-pay across human and animal health sectors.
• Translate scientific, regulatory, and technical developments in probiotics into commercial and cost implications.
• Develop market- and species-specific value propositions that support price discipline within agreed corridors.

• Define and track commercial KPIs, including revenue, margin, price compliance, and forecast accuracy.
• Establish pricing governance processes, including approval frameworks for exceptions outside agreed corridors.
• Provide scenario modelling and sensitivity analysis to support strategic pricing and investment decisions.

• Work closely with Sales, Marketing, CD&D, Regulatory, Supply Chain, and Finance to ensure pricing, cost structures, and commercial plans are aligned and executable.
• Act as a commercial partner to scientific and technical teams, ensuring strategies remain evidence-based and compliant in regulated markets.

• Improve commercial planning, pricing, and margin management tools and processes.
• Build organisational capability in pricing discipline, cost awareness, and commercial decision-making across teams.

• Internal: Sales, Marketing, CD&D, Regulatory Affairs, Supply Chain, Finance, Quality.
• External: Key customers, distributors, strategic partners, industry bodies (as required).

• Sustainable revenue and gross margin delivery across core markets.
• Clear, well-governed pricing corridors with high compliance.
• Improved transparency and control of cost price structures.
• Accuracy and robustness of commercial forecasts and pricing models.
• Quality of commercial and pricing insights provided to senior leadership.

• Advanced analytical and financial acumen, including scenario modelling and profitability analysis.
• Ability to translate complex scientific and technical information into commercially robust pricing strategies.

• Strategic and structured commercial thinking.
• Strong pricing and cost discipline.
• Data-driven decision-making.
• Influential stakeholder management.
• High attention to detail with the ability to balance strategic intent and operational execution.

• Degree in Business, Finance, Science, or a related field.
• Experience in commercial strategy, pricing, or business planning within supplements, pharmaceuticals, animal health, nutrition, or FMCG.
• Experience in pricing strategy, cost modelling, and margin management across multiple markets.

• Experience in probiotics, microbiome, functional nutrition, or animal health sectors.
• Exposure to international pricing and transfer price considerations.

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