Brand Manager Veterinary and Pet Retail

Apply to this position

Job Title: Brand Manager Veterinary and Pet Retail
Location: Lopen Head, International/Other

Company: Archer Daniels Midland Company (ADM)
Industry Sector: Agribusiness
Industry Type: Input Retail, Cooperative and Related Crop Services
Job Type: Full Time

Job Description: Job Description

This role is pivotal in shaping brand identity, driving awareness, and supporting commercial growth across both B2B (veterinary practices) and B2C (pet owners) markets. This is a role for an experienced brand champion with a proven track record of success working across the marketing mix and driving innovation strategy for FMCG brands. We're looking for an experienced, creative, and commercially-driven Brand Manager to lead the development and execution of our brand strategy.

Your Responsibilities

Develop and execute brand strategies to build brand equity and drive customer engagement across all channels.
Own and manage the brand activity calendar including campaign launches, seasonal initiatives, and new product launches.
Lead the stage gate process for all NPD and EPD projects - working hand in hand with commercial, sales, technical, regulatory and project management teams to deliver projects on time and in full.
Manage marketing content creation (website, digital, print, organic social media, packaging) aligned with regulatory compliance and veterinary standards.
Work closely with the category team on research initiatives to better understand consumer insights, monitor trends, and evaluate competitor activity.
Work with agencies on branding, packaging, and promotional campaigns.
Oversee and report on brand performance metrics, using data to refine campaigns and inform strategy.
Lead trade marketing efforts to veterinary practices, including events, exhibitions, POS, and educational materials - working closely with internal veterinarians and technical teams to ensure material is correct and compliant.
Champion brand consistency across all internal and external communications.

Your Profile

3-5 years' experience in brand management, preferably within veterinary, pet care, animal health, or FMCG sectors.
Strong understanding of marketing principles, brand building, and omni-channel campaigns.
Proven success in developing and executing brand strategies that drive growth.
Excellent communication and project management skills.
Experience managing marketing budgets.
Commercial mindset with attention to detail and a passion for pets and animal wellbeing.
Experience working with regulatory requirements in veterinary or healthcare sectors is a plus.
Degree in Marketing, Business, Veterinary Science (with marketing experience), or related field
Experience working in B2C environments.
Familiarity with veterinary networks, pet retail, or eCommerce channels.

Your Future Perspective

Challenging tasks, short decision-making processes and a high level of personal responsibility in a modern work environment with flexible work time models

Room for innovative thinking and growth with the possibility to manage your own career path.

A company culture which promotes continuous learning and diversity. To assist with this all colleagues are able to join our Women's and Multicultural Employee Resource Groups, and the ADM Pride Employee Network and the Young Professionals Network. As well as the company wide mentorship programme as mentor or mentee.

Excellent career opportunities in a world leading nutrition company.

An attractive remuneration

ADM is a company where managers and colleagues are encouraged to discuss and enable the flexibility that is needed to meet the demands of work and life

ADM are an advocate of having a workforce who are aware of their mental health. In addition to our network of Mental Health First Aiders, all new starters to the business will be enrolled in 'Mental Health Aware' training within three months of joining the business.

Learn more about ADM at www.adm.com.

We are proud to be an equal opportunity workplace and value diversity at our company to encourage a diverse range of perspectives, skills, experience and knowledge within our business. To assist with this the Company has established a UK Diversity forum to support participation of underrepresented groups in the workplace. If you feel this job is for you, unlock your potential and apply now online informing us about your earliest possible entry date and salary expectation. By applying for this position, you agree to ADM's privacy notice

To apply please click on APPLY TO THIS POSITION

Job Post Date: 05/08/25