Position Title:

Strategic Initiatives & Grower Engagement Program Lead

Platform:

Corteva Seeds BU (Pioneer Brand) across crops - Corn, Rice, Millet & Mustard

Job Responsibilities

Value Chain Development:

• Identify and define value chains for all crops and build collaborations and partnerships across South Asia.
• Establish and implement collaborative projects in partnership with commercial field teams from conceptualization to on-ground implementation.
• Plan activities, manage budgets, and ensure revenue recognition for projects.
• Monitor execution against operational KPIs, reach, and impact metrics.
• Create governance structures, set up KPIs to measure success, and publish dashboards for partners and stakeholders.
• Provide technical support and build knowledge among value chain partners.

Grower Engagement Programs - Farmers:

• Design and execute programs to boost retention of existing customers and acquire new ones by generating trials for Corteva's superior products.
• Define grower segments based on relevant criteria and develop tailored engagement programs for each.
• Develop services that strengthen customer loyalty and trust.
• Launch farmer loyalty programs and farm credit initiatives to enhance grower relationships.

Key Stakeholders and Interactions

Internal: Crop Marketing Leads, Crop Agronomy Leads, Field Sales & Agronomy Teams (ASMs/AMCEMS & Product Agronomists), Customer Experience Team, Government Affairs.

External: Value Chain Partners, Agricultural Institutes, Grower Customers, Banks, and Financial Institutions.

Job Qualification Education and Experience:

Education: Bachelors/Master's Degree in Agriculture, Agronomy, Business, or a related field.

Experience:

• Proven track record of leadership in agricultural sales, especially in silage products or similar domains.
• Demonstrated ability to exceed sales targets and build enduring customer relationships.

Skills:

• Expert knowledge of value chain partnerships, shared value projects.
• Strong sales, negotiation, and interpersonal communication skills.
• Proficiency in CRM software, data analytics, and the Microsoft Office Suite.
• Solid experience in driving strategic efforts that delivered sustained growth through holistic Marketing & Execution Plans
• A confident speaker; able to articulate messages well in small to medium size groups.

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