Sr. Product Marketing Manager - Kennesaw, GA

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Job Title: Sr. Product Marketing Manager - Kennesaw, GA
Location: Kennesaw, GA, South United States, USA

Company: Archer Daniels Midland Company (ADM)
Industry Sector: Agribusiness
Industry Type: Input Retail, Cooperative and Related Crop Services
Job Type: Full Time

Job Description: Job Description

Sr. Product Marketing Manager - Kennesaw, GA

Position Overview

The North American Postbiotics Senior Marketing Manager - Health & Wellness is a strategic marketing leadership role responsible for driving portfolio growth, commercialization strategy, and customer engagement across ADM's Human Nutrition and Health & Wellness platforms.

Reporting to the Sr. Director of Marketing, NAM H&W, this role owns the development and execution of product marketing strategies that translate scientific innovation into commercially impactful market solutions.

The position serves as a key cross-functional leader connecting sales, commercial, Product Development, R&D, regulatory and scientific affairs, to deliver the North American P&L.. In addition, this role will lead the marketing implementation of ADM's Health & Wellness ingredient portfolio - with a strong emphasis on next-generation microbiome solutions, including postbiotics - within food and beverage applications. The role will identify whitespace opportunities, develop category-specific go-to-market strategies, and partner closely with customers to bring science-backed functional innovation to market across emerging and established F&B formats.

Portfolio Strategy & Ownership

Lead marketing strategy and commercialization planning for designated Health & Wellness products/platforms
Develop positioning, value propositions, and growth strategies aligned with regional commercial priorities.
Identify whitespace opportunities and create innovation concepts aligned with market trends.

Product Marketing & Go-To-Market Leadership

Lead new product launch strategy from concept through commercialization
Translate scientific data into differentiated customer value propositions
Partner with Commercial, Regulatory and Scientific team to define claims frameworks and messaging strategy
Develop integrated campaign plans supporting regional growth objectives
Develop regional customer-facing materials that reflect strategic positioning and commercial priorities
Liaise with RSA, and Global Marketing Directors to ensure alignment on product positioning, claims, and campaign priorities.
Coordinate marketing campaign activities and plans across the NAM region to ensure consistency, visibility, and executional excellence.

Commercial & Customer Engagement

Act as a strategic marketing partner to NAM commercial teams
Develop high-impact customer narratives and solution-based storytelling
Support key customer engagements through tailored presentations and innovation concepts
Represent marketing perspective in cross-functional customer initiatives

Cross-Functional Leadership

Lead collaboration across Global Marketing, CD&D, RSA, and Commercial teams
Influence prioritization of marketing initiatives aligned to growth targets.
Drive alignment between regional execution and global platform strategy.
Provide clear direction for asset development and campaign execution.

Market & Business Insights

Monitor industry trends, competitive landscape, and consumer insights.
Translate insights into actionable portfolio strategies
Analyze category, customer and competitive dynamics leveraging market data and consumer insights.

Qualifications

5-7 years of experience in B2B and/or B2C product or category marketing within the nutraceutical, ingredient, or health & wellness industries
Demonstrated experience owning product or portfolio strategy
Demonstrated experience launching new products in the market.
Strong understanding of dietary supplement and functional ingredient markets, specifically related to microbiome ingredients such as prebiotics, probiotics and postbiotics.
Functional food and beverage experience preferred.
Experience with market research tools and data analysis (ex. Nielsen, Mintel, Innova, etc.)
Digital /Social media marketing experience. Familiarity with AI tools a plus.
Proven ability to lead cross-functional initiatives in matrix organizations
Exceptional storytelling and presentation development skills
Experience translating science into commercial value highly preferred

Key Success Measures

Portfolio revenue growth contribution
Number of Customer engagements
Customer engagement impact
Creation of innovative product concepts/prototypes aligned with consumer need states
Commercial adoption of marketing platforms
Successful GTM execution
Strategic alignment across NAM stakeholders

Excited about this role but don't think you meet every requirement listed? We encourage you to apply anyway. You may be just the right candidate for this role or another one of our openings.

ADM requires the successful completion of a background check.

REF:110311BR

#IncludingYou

Diversity, equity, inclusion and belonging are cornerstones of ADM's efforts to continue innovating, driving growth, and delivering outstanding performance. We are committed to attracting and retaining a diverse workforce and create welcoming, truly inclusive work environments - environments that enable every ADM colleague to feel comfortable on the job, make meaningful contributions to our success, and grow their career. We respect and value the unique backgrounds and experiences that each person can bring to ADM because we know that diversity of perspectives makes us better, together.

We welcome everyone to apply. We are committed to ensuring all qualified applicants receive consideration for employment regardless of race, color, ethnicity, disability, religion, national origin, language, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law

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Job Post Date: 07/15/26